More than half of the publishers listed alongside IntechOpen (18 out of 30) are Social Science and Humanities publishers. IntechOpen is an exception to this as a leader in not only Open Access content but Open Access content across all scientific disciplines, including Physical Sciences, Engineering and Technology, Health Sciences, Life Science, and Social Sciences and Humanities.
\\n\\n
Our breakdown of titles published demonstrates this with 47% PET, 31% HS, 18% LS, and 4% SSH books published.
\\n\\n
“Even though ItechOpen has shown the potential of sci-tech books using an OA approach,” other publishers “have shown little interest in OA books.”
\\n\\n
Additionally, each book published by IntechOpen contains original content and research findings.
\\n\\n
We are honored to be among such prestigious publishers and we hope to continue to spearhead that growth in our quest to promote Open Access as a true pioneer in OA book publishing.
Simba Information has released its Open Access Book Publishing 2020 - 2024 report and has again identified IntechOpen as the world’s largest Open Access book publisher by title count.
\n\n
Simba Information is a leading provider for market intelligence and forecasts in the media and publishing industry. The report, published every year, provides an overview and financial outlook for the global professional e-book publishing market.
\n\n
IntechOpen, De Gruyter, and Frontiers are the largest OA book publishers by title count, with IntechOpen coming in at first place with 5,101 OA books published, a good 1,782 titles ahead of the nearest competitor.
\n\n
Since the first Open Access Book Publishing report published in 2016, IntechOpen has held the top stop each year.
\n\n\n\n
More than half of the publishers listed alongside IntechOpen (18 out of 30) are Social Science and Humanities publishers. IntechOpen is an exception to this as a leader in not only Open Access content but Open Access content across all scientific disciplines, including Physical Sciences, Engineering and Technology, Health Sciences, Life Science, and Social Sciences and Humanities.
\n\n
Our breakdown of titles published demonstrates this with 47% PET, 31% HS, 18% LS, and 4% SSH books published.
\n\n
“Even though ItechOpen has shown the potential of sci-tech books using an OA approach,” other publishers “have shown little interest in OA books.”
\n\n
Additionally, each book published by IntechOpen contains original content and research findings.
\n\n
We are honored to be among such prestigious publishers and we hope to continue to spearhead that growth in our quest to promote Open Access as a true pioneer in OA book publishing.
\n\n
\n\n
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1. Introduction
\n
Ion irradiation of solids has been a research topic for decades. In the keV range, the maximum penetration depth in the material does not exceed a few nanometers, and ions in this range of energies have traditionally assisted in the preparation and analysis of surfaces: it has served as a cleaning tool in vacuum conditions and, combined with surface analysis techniques, in compositional depth analysis or to assist in the growth of thin films. But low-energy ion bombardment (LEIB) has been also a tool to controllably modify surfaces or thin films. It has several advantages over other surface modification methods: (a) its low penetration depth, which allows the modification of a shallow surface layer or a thin film, (b) the high degree of control by choosing the type of ion, energy, flux, and dose received by the sample, and (c) the possibility of modifying very small surface areas by using masks or focused beams.
\n
We focus in this chapter in this low-energy range (from a few hundred eV to a few keV), showing the capabilities of the technique for a specific family of systems: thin oxide films. Oxides are materials which display a huge plethora of physical and chemical properties, and in the form of thin films, they have been extensively studied in the last two decades. Its ample tolerance to defects favors the availability of compounds with different stoichiometries and properties. This is a source of complexity but also provides opportunities to explore many different properties in various fields, such as catalysis, magnetism, sensors, or electronics. LEIB stands as a very attractive experimental technique to modify the properties of oxide thin films by creating defects or inducing structural and compositional transitions.
\n
Oxides are present in a large number of technological devices, and a growing number of applications will probably be found in the coming decades. For this to occur, a broad insight of their properties and a deep understanding of the role played by defects will be required. As in the case of silicon technology, where defect engineering is responsible for the precise and powerful control of electronic properties, defect engineering in oxides is for sure the tool to be exploited to enhance the performance of any present or potential device based in oxides. This is by no means a novel statement, for it has been well known for many decades that the presence of defects in oxides determines many of their properties. However, two challenges nowadays are (a) to acquire a more profound knowledge of defects properties in oxides and (b) to be able to introduce them in the surface of the material in a controlled way. LEIB is a good tool for this purpose but goes beyond the simple generation of defects. It also induces the formation of new structural phases or the generation of textured and nanostructured surfaces, as we will describe in this chapter.
\n
1.1. Historical remarks
\n
Ion sputtering, or the ejection of atoms from surfaces with energetic ions, is a phenomenon reported more than 150 years ago. The effect of sputtering was already described in 1853 by Grove [1], when he observed that the cathode metal located inside discharge tubes gradually coated the inner walls. The coating was caused by the positive ions of the discharges hitting the negatively charged metal cathode, sputtering atoms away from it subsequently coating the glass. However, this was not unambiguously verified until 1902, about 50 years later, when Goldstein [2] performed the correct experiments. In the meantime, other hypotheses were considered (such as that thermal evaporation induced by the discharge). But the effect of atomic collisions from positively charged ions was finally acknowledged. It was in the mid-1900s that a quantitative description of the sputtering process was reached and a sound theory was developed. Since then, hundreds of works have continued improving the existing theories and performing new experiments about surface sputtering. Some of these works are reviewed in the excellent work by Sigmund [3]. The purpose of many of these investigations has been the application of low-energy ion bombardment on a growing number of materials, where of course we can meet oxides.
\n
1.2. Organization of the chapter
\n
In this work, we start introducing the most important theoretical concepts related to ion bombardment, focusing around the low-energy range. As we are dealing with oxides, the concept of preferential sputtering of multicomponent materials is discussed. Then, we present some of the many applications or current uses of the technique for all types of materials, such as the modification of the surface topography or the controlled introduction of surface defects. Next, we invoke those uses reported in the literature about oxide surfaces and thin films, grouped in two big sets: (a) those examples exclusively describing morphological, structural, and chemical changes of the surfaces and (b) those works reporting other associated physicochemical properties, such as electrical conductivity. Finally, we present two applications recently carried out in our research group, which is the formation of single-crystalline epitaxial thin films of a suboxide when the surface of the corresponding oxide is ion bombarded: we report the formation of a TiO(001)/TiO2(110) thin film and a Fe3O4(111)/α-Fe2O3(0001) bilayer.
\n
2. Theoretical background
\n
We present in this section a few theoretical concepts about some of the most relevant physical processes taking place during the collision of ions with solid surfaces. For a more profound study of the physics involved, the reader is referred to other works in the literature [3, 4].
\n
2.1. Ion stopping
\n
Several mechanisms are active when an ion enters a solid material, dissipating its initial energy. Ion stopping in a solid can take place by interactions with both the electrons and ions of the crystal. The physical quantity describing the interaction of the ion with the solid is the stopping power or cross section S(E), which depends on the ion energy, and so it can be divided into two terms, an electronic (e) and a nuclear (n) term:
\n
SE=SeE+SnE=-1NdEdxe+dEdxnE1
As Eq. (1) states, S(E) can be also described in terms of the energy loss rate dE/dx, being N the number density of atoms in the crystal. It is interesting to note that, as a universal reference, energy losses are typically of several hundreds of eV/nm in the low-energy range.
\n
Collisions of the incident ion with electrons are more frequent, but in the range of low-to-medium energies, they have a little effect on the main trajectory of the ion (because of their small mass). In these ranges, electronic stopping has a comparable effect to that of a viscous flow continuously reducing the kinetic energy of the ion. In contrast, the interaction with the ions is more discrete, taking place between elastic consecutive collisions. For these nuclear losses, a simple elastic model using conservation of momentum describes the maximum transferred energy Tmax from an incident atom to the struck atom as
\n
Tmax=4E0M1M2M1+M22E2
where M1 and M2 are the masses of both atoms and E0 is the kinetic energy of the incident one.
\n
Depending on the nature of the collision, the effect produced has been typically classified in three regimes. In the single knock-on regime, the incident ion generates a small cascade of events, where atoms sequentially transfer their energy. Eventually, one of the atoms surpasses the lattice binding forces and is ejected out of the solid. But if the ion is sufficiently energetic, secondary cascades are generated, each of which can produce their own sputtered atoms. But the whole process can still be described as a sum of individual events. This is called the linear cascade regime. If, instead, the energy density of the collision is very high and most of the atoms located in a region are severely displaced from their equilibrium positions, looking more like a melted fluid, the regime is called thermal spike. The range where a given event is placed depends not only on the ion energy but also on the ion mass. As can be deduced from Eq. (2), a light ion (H+, He+, etc.) is very inefficient in its energy transfer Tmax and enters the spike regime at very high ion energies. Most of the cases considered in this chapter, with medium-mass ions (mostly Ar+) with up to a few keV of energy, lie in the single knock-on or linear cascade regime.
\n
2.1.1. Ion range
\n
To evaluate the spatial range of the area of the ion-bombarded material, the most important concept is that of the ion range R. The ion range in a solid is the integrated distance traveled by the ion before it stops after reducing its energy to zero, and so it is defined as
\n
R=∫Ei0dEdE/dxE3
Another useful magnitude is the projected range Rp, defined as the distance of R projected along the incoming direction of the ion before entering the solid. In the case of normal incidence, Rp is just the depth at which the ion remains implanted, which is not necessarily the distance traveled R. Figure 1 shows schematically these parameters.
Figure 1.
Scheme of the main parameters from Eqs. (3) to (6) for an ion impinging a surface at an angle θ. The center of the ellipsoid represents the region where the ion deposits most of its energy.
\n
2.2. Partial sputtering yield
\n
The sputtering yield is the average number of atoms leaving the solid per incoming ion. An atom is sputtered off the solid when it receives an impact which overcomes the threshold energy and has the possibility to exit the solid and enter the vacuum region. While the former condition is achieved by many atoms involved in cascade collisions, the last condition is only fulfilled by a few atoms close to the surface with their linear momentum pointing away toward vacuum.
\n
As we are dealing with oxides, the concept of preferential sputtering is the most important one. Ion irradiation of multicomponent surfaces always involves compositional changes. Many works in the literature deal with these types of processes, which we will briefly expose here (the reader is referred to Ref. [5] for an excellent review of the topic). The most important physical quantity in a multicomponent material is the partial sputtering yield Yi of element i, which is the average number of ejected i atoms per incoming ion. Mathematically, it can be defined as
\n
Yi=∫ 0-∞pizNizdzE4
where the partial sputtering yield depends on the density Ni (z) of atoms of type i (in atoms per unit volume) at a given depth z below the surface and with a sputtering probability pi (z), which decays to zero with increasing depth.
\n
2.2.1. Preferential sputtering of oxygen
\n
In a simple binary oxide, the ratio between the partial sputtering yields can be described as Eq. (4)
\n
YMYO=NMNOMOMM2mUOUM1-2mE5
where Ni are the atomic densities, Mi are the masses, and Ui are the binding energies of the species (M stands for the metal cation and O for the oxygen anion). m is an exponent which characterizes the type of interatomic potential describing the collision and varies from 1 to 0 in the range from high to very low energies, respectively. Eq. (5) predicts that oxygen atom (the lightest atom and also frequently the most weakly bound to the crystal lattice) will be more easily ejected off the solid. However, Eq. (5) only describes a transient state. If the ion penetration depth is much smaller than the thickness of the sample bombarded, a steady state (after a sufficiently large ion fluence) will be reached where the bombarded material loses elements in a ratio equal to its bulk composition. That is a simple consequence of mass conservation, and it is achieved if mass diffusion to long distances is not relevant.
\n
According to the effects previously addressed, a clear consequence of ion sputtering is the formation of a modified layer, not only in terms of its structure or its density of defects but also in terms of chemical composition. A fact to take into account is that the depth of the altered layer may be larger than the penetration depth of the incoming ions. The reason can rely on thermal or bombardment-induced diffusion. Dissipated energy, either from the ion beam or from mechanical agitation from collisions, enhances diffusion. The diffusion is driven by a chemical gradient, which can be present even from many atomic layers below Rp (so, relatively far from the direct influence of the impinging ion).
\n
3. Applications of low-energy ion bombardment
\n
3.1. Surface cleaning and sample preparation
\n
Probably, the most extended application of ion bombardment is the cleaning of the surfaces prior to their analysis or before another physical or chemical process. For instance, those surfaces of hard drilling tools which are to be coated with nitrides by means of physical vapor deposition (PVD) are usually exposed to Ar+ prior to the coating. The reasons are the cleaning of the surface and the enhancement of atomic rugosity, which will favor mechanical adhesion of the coating, and thus will warrant a longer life of the tool. This process is one of the many examples in surface science and engineering which requires LEIB. Another extended use occurs for transmission electron microscopy (TEM), which requires thin (electron transparent) samples. The final stage is usually carried out with ion bombardment, usually named ion milling.
\n
3.2. Secondary ion mass spectroscopy (SIMS)
\n
Ion bombardment, sometimes in conjunction with surface analysis techniques, has been traditionally used to obtain surface composition. Secondary ion mass spectroscopy (SIMS) analyses, with the help of a mass spectrometer, the nature of the atoms sputtered from a surface with an ion beam [6]. It is a useful technique to carry out depth profiling studies, especially if combined with XPS or Auger spectroscopy. However, the change in the chemical state of the surface, induced by the ion beam, must always be taken into account (except if the surface layer or layers to be analyzed are single component).
\n
3.3. Improvement of thin-film growth
\n
The simultaneous combination of thin-film growth (by means of any vacuum technique) and LEIB has been frequently employed to explore different states of the film grown and to improve the required properties. The effect of the incoming energetic ions has a profound influence in the morphology of the film, as well as in its defect density, which in turn modifies many other properties. The technique, usually called ion-beam-assisted deposition (IBAD), can produce a number of beneficial changes in several characteristics of the film, such as density, texture, residual stresses, adhesion, or crystalline order. Of course, this technique has been applied to thin films of oxides [7]. In most cases, the main role of the ions of the beam is to deposit energy, creating defects and inducing diffusion and mobility. But in some other cases (this is usually named reactive IBAD), the second role of the atoms in the beam is to chemically react with surface species to form compounds.
\n
3.4. Controlled generation of surface defects
\n
If bulk defects control many properties of solids (dislocations in the case of mechanical properties of metals or point defects in the case of optical properties of many oxides, to mention two time-honored examples), surface defects may as well control some surface physicochemical properties. The most paradigmatic example is that of the so-called active centers [8], which control some catalytic conversions and which have been proposed to be surface steps [9] or vacancies. A profound knowledge of the physical and chemical properties of surface defects requires a well-known process to generate them controllably, and LEIB is a good tool for that purpose [10–12]. Under the correct parameters (energy, dose, temperature, etc.), it can generate a broad spectrum of surface defects (surface vacancies, adatoms, linear steps, vacancy islands, etc.), which can be subsequently studied for whatever phenomenon of interest [13, 14]. Also, the kinetics of flattening of an initially rough surface, with the roughness induced with LEIB, has been studied for different types of materials (among them, also oxides). For instance, for the case of TiO2(110) and after low ion doses (only 0.5 monolayers were sputtered), a power scaling law has been found for the high-temperature evolution of the width w of the surface terraces as w ~ t0.24 [15].
\n
3.5. Surface nanopatterning
\n
One of the first phenomena observed on ion-bombarded surfaces was the formation, in some cases, of ordered structures with a well-defined periodicity of a few tens of nanometers [16]. These patterns, usually in the form of ripples, may develop spontaneously from an initially flat surface as a result of several competing mechanisms which are active in a wide variety of materials. This phenomenon soon caught the attention of the scientific community for its interest and potential applications. The method just requires an ion beam homogeneously irradiating a surface and can easily pattern macroscopic areas of the order of mm2 or cm2 (once the correct processing conditions have been achieved). Thus, the absence of masks, complicated nanolithographic methods, or focused ion beams is very attractive from the technological point of view.
\n
As already mentioned, the self-organized nanostructures spontaneously emerge under those experimental conditions which promote a clearly balanced competition between opposed kinetic processes occurring at the surface. Ion bombardment induces surface disordering and roughening, while surface diffusion favors smoothing and defect annihilation. These two main opposed trends, acting under nonequilibrium conditions and summed with other mechanisms or condition characteristic of each type of surface, determine the evolution and the final morphology of the surface.
\n
The family of theories describing surface patterning is too ample to be mentioned here, but we can briefly comment here on the most acknowledged model, which accounts for the formation of ripples under an off-normal incident ion beam. This is the Bradley-Harper (BH) model [17], which successfully explains the dynamics of ripple formation in isotropic and amorphous surfaces: the ripples are parallel to the incident direction of the beam under high incidence angles and perpendicular to the beam direction under angles close to be grazing. To understand the BH model, one must consider the distribution of surface defects created by ion collisions. This is described by the Sigmund model [18], which accounts, under a continuum model approach, for an ellipsoidal average distribution of energy deposited under ion impacts formulated as
\n
Ez′ρ=ε2π1.5αβ2exp-z′-a22α2-ρ22β2E6
Under cylindrical coordinates, z′ and ρ are the radial and longitudinal components, oriented along the initial incidence ion direction. α and β are the longitudinal and lateral spreadings of the spatial distribution, a is the center of the ellipsoidal distribution, and ε represents the total energy deposited. Figure 1 graphically displays these parameters. That part of the energy deposited close to the surface will create a surface vacancy by sputtering an atom off the solid. Bradley and Harper used the Sigmund distribution to account for the creation of surface defects, describing their effect on surface topography h(x,y,t) with a partial differential rate equation, where x represents the direction parallel to the projection of the ion beam on the surface:
\n
∂hxyt∂t=-Y0θ+∂Y0∂θ∂h∂x+v∥∂2h∂x2+v⊥∂2h∂y2-K∇22hE7
The first term in Eq. (7) is the erosion rate Y0 for a flat surface, whose explicit dependency with the incidence angle θ is considered in the second term. The third and fourth terms take into account the contribution to roughening with the most important mechanism: the curvature-dependent sputtering yield. The concave regions of the surface have a larger probability to be even more eroded by the ion beam. Surface atoms at the valleys are more easily sputtered than those at the crests, so that once a valley is initiated, its height difference with the crests continues growing. This is, very naively described, the surface instability necessary to start the formation of ripples. The last term considers surface smoothing by atomic self-diffusion.
\n
The BH model is relatively simple, and more advanced equations, including higher order terms or surface anisotropy, have been developed in the last two decades. But the BH model, as described by Eq. (7), agrees well with many experimental results, including the rotation of the ripples depending on the incidence angle of the ion beam. The BH theory only considers amorphous and isotropic solids and ignores the existence of crystallographic directions and surface steps. Surprisingly, the BH theory has proven successful in many crystalline surfaces and has been a good starting point in other cases. However, surface anisotropy induces new effects and mechanisms to be taken into account. For instance, surface steps may limit diffusion via Ehrlich-Schwöbel barriers, or may determine etching rates at low grazing angles, as we will see later. In any case, ion beam patterning has been observed in different types of materials, including oxides. We will refer to those works on surface nanopatterning of oxides in a specific section later.
\n
4. LEIB of oxide surfaces and thin films
\n
Oxides are a colossal family of materials, both in the sense of the existing diversities and of the properties displayed. The specific and complex nature of the bond between the oxygen and the metallic cation favors the existence of a vast set of functionalities in oxides. Complicated interactions are present, which cross-link the different properties of the oxide. Also, there is a huge variety of defects in oxides, which are rather abundant, on the other hand. This circumstance enormously obscures the profound understanding of the physical mechanisms involved in oxide properties but also assists in the modification or control of these properties.
\n
Oxide thin films lie at the core of many technological devices [19]. Indium-tin-oxide (ITO) conductive and transparent coatings are a good example of this statement. The modification of the surface morphology and the controlled introduction of defects in thin oxide films are tools to improve their response in their respective applications. LEIB can assist in this task.
\n
4.1. Modification of the morphology
\n
Oxides have been also used to spontaneously generate ordered nanostructures in their surfaces with LEIB. Indeed, the first reported example took place for a glass surface bombarded with Ar+ at 4 keV by Navez in 1956 [16]. The authors discovered at that moment the formation of ripples separated by tens of nanometers. For incidence angles close to normal incidence and up to θ = 80°, the direction of the ripples was perpendicular to the incidence angle. For grazing angles, in contrast, the direction of the ripples was parallel to the ion beam. This was probably the first time that the ripple rotation mechanism, later explained in the BH theory, was observed. Recent works on amorphous SiO2 have found that, while the quantitatively results are similar [20], there are differences depending on the type of silica (fused silica, amorphized silica, or thermally grown SiO2). The wavelength dependence on the energy and the wavelength coarsening vary with the substrate, which in turn depends on their surface energies (see Figure 2). It is interesting to note that, for low incidence angles, the surfaces remain smooth.
Figure 2.
Ripple wavelength dependence on ion energy (left) and total ion dose (right) for three different SiO2 surfaces. The total dose for the graph on the left is Φ = 1 × 1018 cm−2. The incidence angle for both graphs is 45°. Reproduced with permission from Ref. [20].
\n
Although we focus in this chapter in the use of low-energy ions, medium energies have been used to nanostructure oxide surfaces too, and we would like to briefly mention it. However, in those cases where the energy is of the order of 10–100 keV, new mechanisms arise in the evolution of the surface morphology, which are far from the mechanisms invoked by BH theories and similar. That is the case of anatase TiO2, for example, where different types of ions have been used to bombard the samples at different temperatures [21]. At these energies, the ion projected range Rp lies deep below the surface (of the order of tens of nanometers), and the agglomeration of point defects evolves into small voids in the first stages of ion bombardment. Further bombardment and void growth transform the initially flat surface into a morphology of void and mounds or nanorods aligned with the ion beam. In contrast, for the case of low-energy ions, the evolution of morphology does not include void formation, but is more limited to the formation and evolution of defects in the upper layers of the material.
\n
Since TiO2(110) is the most studied oxide surface, it can be understood that the nanopatterning of this surface has been addressed several times. In the case of low-energy ions, the morphology of the surface is, in many cases, rough and disordered if the bombardment takes place at room temperature. Diffusion is more limited in oxides than in metals, and there is no active mechanism to induce self-ordering at low T. In the case of TiO2(110) bombarded with Ar+ with an energy between 0.5 and 1.5 eV at room temperature, a disordered set of mounds is distributed across the surface [22]. These mounds are proposed to be chemically reduced oxide Ti2O3 regions, which align themselves along a given crystallographic direction under a thermal treatment between 700 K and 900 K.
\n
However, at higher temperatures, the formation of ordered ripples in TiO2(110) at grazing incidence has been reported in Ref. [23]. The TiO2(110) orientation has two nonequivalent in-plane surface directions: (001) and (1–10). At low incidence angles, the existence of surface steps is determinant in ripple formation. Indeed, sputtering from terraces is about one order of magnitude smaller than from step edges. Also, the sputtering yield or erosion rate of the different steps differs, and the consequence is that the total sputtering yield is larger when the beam is directed along the [1–10] direction than when it is oriented along the [001] direction. Despite all, at sufficiently long bombardment times, the beam direction does not affect too much the morphology of the formed ripples, somehow demonstrating the universality of the method for patterning large areas in different materials.
\n
Another phenomenon which also recalls universality is the temperature-dependent reorientation of the ripples observed in TiO2(110) [24], in the same way as for many metal surfaces. While at low (150 K) and high (620 and 720 K) temperatures ripples are aligned along the beam direction, at 300 K they are aligned perpendicularly, as illustrated in Figure 3. The same group has used LEIB as a tool to prepare TiO2(110) surfaces with steps aligned along special orientations [25]. The method can be viewed as the equivalent to surface texturing with ion beams when the grains with higher sputtering yields destabilize. In this case, the ion beam under a low incidence angle preferentially erodes some specific steps, creating [1–10] steps. These are thermodynamically unstable but kinetically stabilized within this approach. This work illustrates how grazing LEIB can be used to tune and texture certain surface steps, which can be relevant for applications sensitive to specific step orientations.
Figure 3.
(a), (b), (c) and (d): STM images (200 × 200 nm2) of Ar+-modified TiO2(110) surfaces, where the bombardment has been carried out at different temperatures under an incidence angle of 75°, an ion energy of 2 keV, and a total dose of 9 × 1016 ions/cm2. The LEED pattern in (a) shows the crystalline order of the surface even after ion bombardment. All ripples are elongated along the beam projection, except for the case where bombardment has been done at RT. The black vertical arrow in (a) marks the projection of the beam on the surface and the horizontal black arrows mark the indicated crystallographic direction. Reproduced with permission from Ref. [24].
\n
4.2. Modification of the electronic properties
\n
Oxygen vacancy creation has been traditionally used to modify electronic properties of oxides. It is indeed a route to doping, since excess electrons (due to oxygen vacancies) can be transferred to the conduction band, transforming the material into a better conductor. This type of approaches has been sometimes referred to as vacancy engineering. The control to achieve the desired vacancy concentration can be gained through post-growth thermal annealings or during the growth, controlling experimental parameters such as the oxygen partial pressure or the laser energy if the material is grown by sputtering or by pulsed laser epitaxy (PLE) [26]. As already discussed, LEIB can be also helpful to control oxygen vacancies. Indeed, many of the most recent applications of LEIB on oxide surfaces are related to the modification of electronic and transport properties for different applications. In turn, other fundamental properties, such as the optical response, are modified as well. Most of the studies about oxides modified with LEIB have been accomplished on SrTiO3 and TiO2.
\n
It is easy to understand that one of the oxides where LEIB has been most often employed to exploit its properties is SrTiO3 (STO), a transparent insulating perovskite with many intriguing characteristics and also frequently used as a substrate to grow other materials on it. A very interesting phenomenon is that LEIB can generate a conductive layer at its surface, and that has been the subject of several studies. There is a clear correlation between conductivity and the concentration of oxygen vacancies created by ion bombardment in STO [27]. The resistivity values of a modified nanometric layer obtained after bombarding a SrTiO3(100) surface can follow a ~ T2.5 law, dominated by the mobility of the carriers, and attain very low values (between 2 × 10−4 and 6 × 10−4 Ω cm at room temperature) without losing transparency [28]. In order to compare, some of the best conducting STO samples were previously produced by boron implantation at 100 keV, resulting in relatively thick and nontransparent conducting layers with resistivity values of about 0.01 Ω cm [29]. Thus, LEIB on STO is able to produce transparent conductive layers competitive with ITO layers, with an even smaller thickness.
\n
This type of conductive layers formed by LEIB has also been reported in rutile TiO2 [30], reporting again high carrier densities and mobilities. The authors account for a high crystallographic order in the ion-bombarded region of the TiO2(100) surface, which is not compatible with the rutile structure and which is attributed to the ordering of the vacancies produced by ion bombardment.
\n
With respect to optical properties, hole levels in self-trapped states localized in the gap can be stabilized by conduction carriers (generated by oxygen deficiency) in Ar+-bombarded single-crystalline STO [31]. Their recombination generates the emission of blue light at room temperature, and the emitting regions can be conveniently patterned. Cross-sectional TEM images show the formation of amorphous and modified (oxygen deficient) layers under the action of the ion beam (Figure 4).
Figure 4.
(a) TEM cross-sectional image from an Ar+-modified STO single crystal. (b)–(d) electron diffraction images of the (b) red, (c) blue, and (c) yellow regions of the material. Diffraction patterns from (c) to (d) are qualitatively similar, but the contrast in the real space image suggests that a modification indeed exists: the ion beam transforms the upper layer of pristine STO into an amorphous film (red region) and induces the formation of an oxygen-deficient SrTiO3−x region with a thickness around 15–20 nm (blue region). Reproduced with permission from Ref. [31].
\n
Under certain conditions, LEIB can also modify the optical properties of TiO2(110) substrates, greatly enhancing its absorbance in the visible range and its luminescence [32]. The formation of self-organized crystalline nanodots at the surface and the generation of Ti interstitials justify this optical response. In general, this type of investigations opens a path to explore the field of oxide optoelectronics.
\n
Another potential application where LEIB on oxides has found a niche is the generation of substrates suitable for resistive switching (RS) processes, which lie at the core of the nonvolatile data-storage memristor technology. This technology, which is still in its exploratory stages, is based in the existence of on/off states which depend on the electrical resistance level of the bit (rather than on the electrostatic or magnetic state). The state can be switched with external electric fields in oxides, which force a metal-insulator transition (MIT). TiO2 is a good candidate for this purpose, but it has been found that a previous forming step involving LEIB radically improves the RS process [33]. The conductive 2D layer generated consists in a set of self-organized grains with a locally reduced chemical composition. This distribution of grains is a kind of template where bipolar switching between a semiconductor and a metallic state (induced with a conductive atomic force microscopy (AFM) tip) is localized at the grains. Figure 5 illustrates a progressive chemical reduction and a declining electrical resistance of the TiO2 surface during ion bombardment. The same type of mechanism has been found in STO substrates [34] with rather low-energy Ar+ ions (66–200 eV). LEIB greatly improves the resistive memory effect, if compared with pristine STO. In these cases, thermal annealings would create vacancies and would also improve the electrical conductance for RS processes. But the influence of LEIB is limited to the upper layers of the material and can be thus combined with focused ion beam methods or shadow masking to pattern surfaces.
Figure 5.
(a) Quantitative changes in the concentration of Ti cations with the sputtering time, as measured with XPS. (b) Behavior of the resistance (in Ω/μm2) of the modified layer with sputtering time. Adapted with permission from Ref. [33].
\n
Oxides exhibit outstanding magnetic properties, and in this respect, LEIB can be employed to modify the microstructure and consequently the magnetic response of the oxide layer. Bilayers of Ni80Fe20/α-Fe2O3 grown on SiO2 exhibit, for instance, a different coercivity depending on the growth mode [35]. If ion bombardment is carried out on the α-Fe2O3 layer before the growth of the Ni80Fe20 film, the uniaxial anisotropy of this layer is reduced, exhibiting a lower coercivity. This is a clear example of how the coupling between a ferromagnetic layer and an antiferromagnetic layer can be tuned with LEIB.
\n
Regarding the modification of interfaces, we can mention that STO, in combination with other insulating oxides such as LaAlO3 (LAO), forms a heterostructure with remarkable conductive, magnetic, and superconductive properties at the interface. The surprising origin is the stabilization of an emerging 2D electron gas (2DEG). There are examples of the modification of the 2DEG in LAO/STO interfaces [36]. They have shown that the conducting state at the interface can be completely suppressed with Ar+ bombardment at 150 eV. The conductivity can be then restored with a high-temperature annealing in the presence of oxygen. The authors suggest that the strain induced by Ar implantation causes local destabilization and partial amorphization. These disordered regions localize defect states where charges are trapped, in the same way as in other types of semiconductors. The annealing eliminates the Ar and heals defects, restoring the initial conductivity. The LEIB approach has been also used to create a 2D electron gas in an Ar+-bombarded SrTiO3(100) surface [37], which shows an increase of the low-temperature magnetoresistance when the magnetic field H points away from the surface. This and other effects are closely related to electron confinement, generated in this latter case by the modifications induced by ion bombardment.
\n
5. Formation of epitaxial thin films of oxides
\n
We present, in this final section of the chapter, a rather specific but quite surprising capability of ion bombardment, which we have successfully proven in a rutile TiO2(110) substrate. As we have seen in previous sections, LEIB is a commonly used process to modify the physicochemical properties of oxide surfaces. In this respect, the literature has usually described the resulting material as a defective and chemically reduced version of the oxide, lacking a profound knowledge of the real structure. As all properties ultimately depend on the structure, the situation is highly undesirable. We show here a case where the structure of the abovementioned ion-bombarded surface is well defined after the modification.
\n
The purpose of this section is to show that the use of LEIB on a surface of a single-crystalline oxide can induce the formation of a single-crystalline and epitaxial thin layer of the corresponding suboxide. For the case of TiO2(110), we show here that high doses of Ar+ bombardment of the single crystal produces a 10 nm thick film of TiO(001) [38].
\n
It is well known that the progressive depletion of oxygen in polycrystalline materials during ion bombardment can, in some cases, induce the formation of a new phase with the cation in a lower oxidation state. In other words, the formation of a crystalline suboxide (i.e., with well-defined Bragg reflections) can be promoted. The main message of this section is that if the starting point is a single-crystalline surface (instead of ion bombarding a polycrystalline material) and if there is some kind of structural affinity or matching with a particular crystallographic orientation of the suboxide, this suboxide can nucleate and grow epitaxially coupled to the original oxide, being a thin epitaxial film the outcome of the process.
\n
5.1. Formation of a TiO(001) thin film on TiO2(110)
\n
Titanium dioxide is, with its different structures, a wideband semiconductor with many applications in technology. It has been also, along the years, a benchmark for the fundamental study of oxide surfaces. In fact, as we mentioned before, TiO2(110) is the most studied oxide surface [39]. Regarding its optical properties, it is very transparent and has a high refractive index, which together with its stability, non-toxicity and the easy synthesis of small particles, justifies its extensive use as a white pigment. It also displays a very interesting photocatalytic activity. This property, along with its particular interaction with water, has fostered the investigation and the use of TiO2 as a self-cleaning coating [40]. As we have previously discussed, also in the field of resistive switching, the investigation with TiO2 has found a satisfactory feedback.
\n
The starting point of the modification we describe here is a rutile TiO2(110) clean and flat surface, which is ion bombarded with Ar+ at 3 keV at room temperature with doses up to 8 × 1016 ions cm−2. Auger electron spectroscopy (AES) shows a clear chemical reduction: a decrease of the O/Ti ratio and a shift of the TiLMM and TiLMV transitions to higher kinetic energies. The incidence of the ion beam is normal, and so the modified surfaces show a rough topography, but with no recognizable pattern or symmetry as seen with atomic force microscopy (AFM). However, X-ray diffraction of the bombarded surfaces already shows the emergence of a new reflection (not present in the pristine sample) compatible with the cubic rock salt titanium monoxide phase with its (001) crystallographic direction oriented along the surface normal (Figure 6a). Low-energy electron diffraction (LEED) measurements performed before and after the modification show the transformation of the rectangular surface diffraction pattern corresponding to TiO2(110) to a different diffuse LEED pattern displaying square symmetry, with its main directions rotated 45° with respect to the TiO2(110) directions (Figure 6b–d).
Figure 6.
(a) θ−2θ scan of a TiO2(110) single crystal after ion bombardment. A new reflection from TiO(002), not present before, emerges. (b) LEED image of the TiO2(110) surface before LEIB, (c) during LEIB, and (d) after LEIB and a soft thermal annealing. New spots (marked with arrows), with a different symmetry, appear. They become sharper after the annealing. All diffractograms are taken at E = 63 eV. (e) X-ray diffraction HK map in reciprocal space of the ion-bombarded TiO2(110) surface, where both sets of reflections are seen: black for TiO2(110) and blue for TiO(001). The two surface lattices, with their corresponding lattice vectors, are marked. (f) Scanning transmission electron microscopy (STEM) image of the irradiated layer. The transformed surface is seen. (g) Higher magnification STEM image and fast Fourier transform (top right) of the image. The yellow rectangle is a detail of the interface. Adapted with permission from Ref. [38].
\n
Grazing incidence XRD (GIXRD) measurements help determine the crystalline orientations of both the dioxide and monoxide phases. HK scans in reciprocal space (those which explore the in-plane directions) show all the allowed reflections (not subject to extinction rules) of TiO(001) and TiO2(110), confirming the 45° rotation of the square surface lattice of TiO(001) with respect to the rectangular surface lattice of TiO2(110) (blue and black lattices, respectively, of Figure 6e). L scans (to explore the out-of-plane direction) determine that the periodicity of the TiO phase is indeed the corresponding one. These observations confirm the ion-induced transformation of the upper layers of TiO2(110) into TiO(001), with the particularity that both lattices are in registry. Being both lattices rotated 45°, the matching is almost perfect along the [001] direction of TiO2(110). Along the [1–10] the mismatch is large (about 10%), which clarifies the observations carried out with LEED, XRD, and scanning transmission electronic microscopy (STEM), all of them revealing the tilting of the lattice along that direction. This tilting, probably stabilized by the existence of misfit dislocations, helps relieve that large mismatch along that particular direction. STEM cross-sectional images of the modified layer show the homogeneity of the modified layer, revealing a constant thickness of 10 nm and its relatively good crystallinity.
\n
Density functional theory (DFT) calculations confirm the high stability of the interface for a particular structural configuration, with an energy estimated to be γint = 3.2 J m−2. The good structural and chemical matchings justify this low value. Also, the calculations suggest that a contraction of the TiO bonds at the interface (the out-of-plane TiO distance slightly increases with the interface distance) is due to the charge transfer from TiO to TiO2, resulting in an interface with metallic character.
\n
All results together indicate that the initial stages of ion bombardment induce the formation of a chemically reduced and defective version of the dioxide at the initial stages, which transforms into a very disordered (or even amorphous) phase for intermediate doses, as the rutile structure is not stable for a high density of defects. The absence of a LEED pattern after medium doses supports the existence of this disordered intermediate phase. At sufficiently high doses, while preferential oxygen sputtering continues operative, the TiO(001) phase emerges, favored by the good registry between both oxides at the interface.
\n
An interesting fact is that the thickness of the modified layer (10 nm) is larger than the average depth where most of the ion damage is generated (around 4 nm, according to SRIM simulations). This implies that diffusion is active, probably assisted by radiation, and also enhanced by a locally higher temperature due to the dissipation of the energetic ions. Most probably, mass transport is governed by interstitial Ti cations [41, 42] generated by ion bombardment, which migrate to the interface transforming it locally into TiO. The interface thus advances toward the bulk. When the diffusion length of the species is not sufficiently long to compensate for the receding surface (atoms are being continuously sputtered by the ion beam), then a steady state is reached, and the thickness of the modified layer saturates.
Acknowledgments
\n
I would like to thank all my former and present collaborators, especially those participating in the works reviewed in the last section of this chapter. Financial support from Projects MAT2012-38045-C04-03 and FIS2014-61839-EXP from the Spanish MINECO is also acknowledged.
\n',keywords:"low-energy ion bombardment, oxide, thin film, defect, epitaxy",chapterPDFUrl:"https://cdn.intechopen.com/pdfs/53706.pdf",chapterXML:"https://mts.intechopen.com/source/xml/53706.xml",downloadPdfUrl:"/chapter/pdf-download/53706",previewPdfUrl:"/chapter/pdf-preview/53706",totalDownloads:1658,totalViews:311,totalCrossrefCites:0,totalDimensionsCites:0,totalAltmetricsMentions:0,impactScore:0,impactScorePercentile:45,impactScoreQuartile:2,hasAltmetrics:0,dateSubmitted:"June 9th 2016",dateReviewed:"October 28th 2016",datePrePublished:null,datePublished:"March 8th 2017",dateFinished:"December 30th 2016",readingETA:"0",abstract:"We review in this chapter the use of low-energy ion bombardment (LEIB) in oxide thin films. In most cases, radiation effects in oxides are ultimately based on the preferential sputtering of the oxygen anions, yielding a chemically reduced oxide. The physics governing the processes in the low ion energy range will be briefly commented here. Also, general uses and applications of LEIB are reviewed here, focusing later in those specific applications on oxide layers. LEIB in oxides has supported, for instance, the fabrication of conductive transparent layers on top of semiconductors or the formation of self-organized morphological surface patterns. Finally, we show a novel application of LEIB when applied on single-crystalline surfaces of some oxides, which is the formation of an epitaxial thin film of the corresponding suboxide. For instance, we show how ion bombardment transform the surface of TiO2(110) into an epitaxial TiO(001) thin film.",reviewType:"peer-reviewed",bibtexUrl:"/chapter/bibtex/53706",risUrl:"/chapter/ris/53706",book:{id:"5541",slug:"modern-technologies-for-creating-the-thin-film-systems-and-coatings"},signatures:"Oscar Rodríguez de la Fuente",authors:[{id:"193413",title:"Dr.",name:"Oscar Rodriguez",middleName:null,surname:"de la Fuente",fullName:"Oscar Rodriguez de la Fuente",slug:"oscar-rodriguez-de-la-fuente",email:"oscar.rodriguez@fis.ucm.es",position:null,profilePictureURL:"//cdnintech.com/web/frontend/www/assets/author.svg",institution:null}],sections:[{id:"sec_1",title:"1. Introduction",level:"1"},{id:"sec_1_2",title:"1.1. Historical remarks",level:"2"},{id:"sec_2_2",title:"1.2. Organization of the chapter",level:"2"},{id:"sec_4",title:"2. Theoretical background",level:"1"},{id:"sec_4_2",title:"2.1. Ion stopping",level:"2"},{id:"sec_4_3",title:"2.1.1. Ion range",level:"3"},{id:"sec_6_2",title:"2.2. Partial sputtering yield",level:"2"},{id:"sec_6_3",title:"2.2.1. Preferential sputtering of oxygen",level:"3"},{id:"sec_9",title:"3. Applications of low-energy ion bombardment",level:"1"},{id:"sec_9_2",title:"3.1. Surface cleaning and sample preparation",level:"2"},{id:"sec_10_2",title:"3.2. Secondary ion mass spectroscopy (SIMS)",level:"2"},{id:"sec_11_2",title:"3.3. Improvement of thin-film growth",level:"2"},{id:"sec_12_2",title:"3.4. Controlled generation of surface defects",level:"2"},{id:"sec_13_2",title:"3.5. Surface nanopatterning",level:"2"},{id:"sec_15",title:"4. LEIB of oxide surfaces and thin films",level:"1"},{id:"sec_15_2",title:"4.1. Modification of the morphology",level:"2"},{id:"sec_16_2",title:"4.2. Modification of the electronic properties",level:"2"},{id:"sec_18",title:"5. Formation of epitaxial thin films of oxides",level:"1"},{id:"sec_18_2",title:"5.1. Formation of a TiO(001) thin film on TiO2(110)",level:"2"},{id:"sec_20",title:"Acknowledgments",level:"1"}],chapterReferences:[{id:"B1",body:'Grove WR. On some anomalous cases of electrical decomposition. Philos. Mag. 1853;5:203.'},{id:"B2",body:'Goldstein E. Verh. Dtsch. Phys. Ges. 1902;4:228.'},{id:"B3",body:'Sigmund P. Sputtering by ion bombardment: theoretical concepts. In: Behrisch R, editor. Sputtering by Particle Bombardment I. Springer-Verlag. Berlin Heidelberg. 1981. pp. 9-71.'},{id:"B4",body:'Gnaser H. Low-Energy Ion Irradiation of Solid Surfaces. Springer-Verlag. Berlin Heidelberg. 1999. DOI: 10.1007/BFb0110693'},{id:"B5",body:'Betz G, Wehner GK. Sputtering in multicomponent materials. In: Behrisch R, editor. Sputtering by Particle Bombardment II. Springer-Verlag. Berlin Heidelberg. 1983. pp. 11-90.'},{id:"B6",body:'van der Heide P. Secondary Ion Mass Spectrometry: An Introduction to Principles and Practices. Wiley. Hoboken, New Jersey. 2014. 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Phys. 2005;7:2616.'}],footnotes:[],contributors:[{corresp:"yes",contributorFullName:"Oscar Rodríguez de la Fuente",address:"oscar.rodriguez@fis.ucm.es",affiliation:'
Materials Physics Department, Universidad Complutense de Madrid, Madrid, Spain
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1. Introduction
Social media marketing is now the modern and innovative way of doing business specifically in service marketing, as marketers as move from one strategy (fan accumulation) to another (6-s video) to another (social-local-mobile/SoLoMo), referring to a progressively versatile driven form of the expansion of neighborhood sections to web crawler results to another (messenger bots), looking for the right innovative strategy to improve their brand health [1]. Social media capabilities are the birth of platforms such as YouTube, Facebook, Twitter, WhatsApp, and Pinterest [2]. This has become the new and attractive way as the world has become a global entity and wide coverage of information disseminations shared through social media. The modern-day consumers especially millennials are increasingly using online tools, for example, blogs, “Facebook,” and YouTube to share their opinions about products and services they consume [3]. The rise in Internet accessibility and availability of smartphones has led to the new form of what is known as electronic word of mouth (EWOM) which in this research will be referred to as social media. Peters [4] et al. states that “Of the various social media networks, Facebook alone has 750 million users, Twitter has 250 million users, and LinkedIn and Myspace have 115 million and 50 million users respectively.” Social media has become the new growth strategy for any company that wishes to realize growth and have a mark in this new and uptight market. The generation of millennial consumers is now the largest consumers of goods, and getting their attention has shifted from the traditional methods of advertising to now the new platform of social media. According to Whitler [5], the challenge is that for past years the marketer has been focused more on “collecting” instead of “connecting.” In other words Whitler [5] stated that marketers are focusing on having more fans and forgetting the crucial part which is to connect with the fans and create a loyal customer base of those social media fans one has. The marketer tends to forget that social media can be used as a marketing strategy which has an influence on consumer purchase decisions. In this chapter we review research that has been done related to the role of social media in consumer purchase patterns.
Peters et al. [4, 6] eluded to the fact that companies may use social media as a strategy to gain more customers or to chase customers away form a company’s offerings, stating that a company is able to make or break its image through the social media that is made available to its consumers. Furthermore Suresh et al. [7] pointed out that social media has led to a rise in the consumption of service marketing due to its coverage and influence on consumers of different age groups and different lifestyles, based on their affordability and their consumer behavioral patterns. “What the hell is internet based life and what job does it play in promoting? It is the most widely recognized inquiry that has been inquired.”
Online life speaks to minimal effort instruments that are utilized to consolidate innovation and social collaboration with the utilization of words [6]. These instruments are ordinarily web or versatile based. A small number of firms have incorporated social medial innovation such as Twitter, Facebook, and YouTube. Online life gives advertisers a voice and an approach to speak with companions, clients, and potential customers. It customizes the “brand” and encourages the advertisers to spread your message in a loose and conversational way [6, 7]. The Internet-based life, on the off chance that you could call it, will be that it must be a piece of your regular day-to-day existence to keep the energy and consideration you requirement for it to be fruitful. Online networking is not just for the entrepreneurs that are experimenting with an investigation; however it includes bigger organizations all inclusive. The following are a couple of instances of organizations that have turned out to be associated with web-based social networking:
Absolut Vodka—Online video on YouTube and utilizing Facebook to house their Top Bartender fan page.
BMW—They are utilizing Facebook to advance their 1-series road trip, and they have made a Rampenfest page for fans.
Dunkin Donuts—That is correct; they have discovered an incentive in Internet-based life and have set up a microblogging Twitter account.
Donald Trump—In precedents, we cannot forget President Trump. He has taken the utilization of Twitter to an unheard of level. He has managed strategy that impacted the share trading system and by and large utilized Twitter as an approach to convey specifically to the general population, circumventing the customary news media.
In the USA, there is high usage by adult beverage companies, exotic automobile manufacturers, pastry shops, and US President using social media tool; it is not too hard to figure out that there is something to it that is innovative in the marketing discipline.
The section highlighted and availed the importance of social media innovations in relation to consumer behavior and service marketing. A background to the social media network usage is also given. Importantly, the review chapter also highlights how retail companies may use social media as a strategy to gain more customer base. The following subsection gives a discussion on the role and the significance of social media in service marketing and the consumer buying pattern.
1.1 Role of social media in marketing
Marketing is viewed as a tool that is used to inform consumers about our products and services, revealing the companies’ identity and brands being offered. Social media does that tool [3]. Online life gives a character to our identity, and the items or administrations that we offer make connections utilizing Internet-based life with customers who may not generally think about the organizations’ items or benefit or what the organizations speak to; social media makes us “genuine” to shoppers [1, 6, 8]. “On the off chance that you need buyers to tail you, don’t simply discuss the most recent item news; however, share your identity with them, and social media can also be used as a platform to peers association that may be serving the same target market and also gives facilitation through communication and interaction that consumers look for.” Social media carries with it a lot of value, but how do you do it right?
Marketers cannot just depend on social media but must be integrated with other vehicles of marketing. While social media creates awareness, marketers need to be convinced that in the beginning, it will sell a million dollars’ worth of product and services [1, 6, 8]. That is not to say that one day once the players have built up their social media “stardom” that it would not, but it probably would not happen tomorrow. And there are no written “right” or “wrong” rules when it comes to social media; only the marketers can determine what will work for them [1, 6, 8].
Examples of overcoming adversity are plenteous when it comes to utilizing web-based social networking from talent scouts that secure a position for candidates to new organizations that need to present another item just as officially settled Fortune 500 organizations that need to fortify their image. The job of online life in showcasing is to use it as a specialized device that makes availability to those inspired by item and benefits and realizes mark mindfulness and perceivability to those purchasers that do not know about the advertiser’s brands [1, 6, 8]. Web-based life can utilize it as an instrument that makes an identity behind the advertiser’s image making connections that generally may never have been picked up. It makes rehash purchasers as well as client reliability [1, 6, 8]. The truth of the matter is online life is diversified to the point that it tends to be utilized in the way that best suits the intrigue and the requirements of the business.
Social media is proving to be an effective tool as a marketing strategy; however, most companies are currently dedicating 11% of their marketing budget to social media, and 44% of those company executives were of the opinion that social media has an insignificant impact on the growth of a company and its brand [8, 9]. Many researchers have conducted studies: Social Media and Negative Word of Mouth: Strategies for Handling Unexpected Comment [10], a study on Factors Determining Social Media on Cosmetic Product [11]. Examining the Beauty Industry’s Use of Social Influencers [12], Young adults and ethical consumption: An exploratory study in the cosmetics market [9, 12], Global beauty industry trends in the twenty-first century [12], A study of the impact of social media on consumers [13], Social Media as a Marketing Tool: A Literature Review by [14], and Effectiveness of Advertising on Social Network Sites A Case Study on Facebook [15, 9]. However there has not been much research done on an analysis of the effects of social media on purchasing or consumer buying decision-making.
According to Chivandi et al. and Donovan [9, 16], many small business are not actively utilizing social media to reach consumers in which she stated that 47% of the small business do not actively use social medial and 25% of the small businesses have no plan to use social media at all.
Despite the fact that buying online is spreading and growing fast in short-term period, some regions and countries have very limited volume of online purchasing transactions, such as the Arab world situation. In the past year, Arab has seem a significant evolution of technology which led to many changes in the norms of doing businesses, practicing governance, and carrying out greater growth. With approximately more than 125 million individuals that are using the Internet, the number of social medial active users is very low and in turn makes most marketers not take up social media as an effective marketing channel [17]. Many businesses have noticed the rise in the use of social media consumers; however, many of the bulk of businesses have not yet taken up social media [18] elucidates that of those businesses that are not yet on social media, a significant number plan on establishing a presence within the next year. The study goes on to highlighting that many businesses sense the risk of being left behind; there is still a gap, though, in how frequently consumers are using and engaging with social media as compared to businesses. The social media platform according to [2] is here to stay and is the revolution that has changed our world and time; Ostrow [2] further alluded to the fact that there is one main social media innovation that in all likelihood will not only endure, but thrive, in the decade ahead. This innovation has embodied most of what we have come to define as social media since 2000, and it is not showing any signs of slowing down, and that innovation is YouTube. Deducing from the aforementioned social media is a necessary tool with some form of influence in the growth of a business’s brand cutting across internationally.
This section discussed the social media roles, importance, and its application to consumer buying decision patterns. Section 2 gives a highlight, reviews discussion on the social media platforms, and depicts information on study done by other authors in relation to social media consumption and how innovation aspect has been implemented through the platforms. It also gives a brief discussion on consumer decision-making process in relation to social media platforms.
2. Social media platform innovation
The start of the century introduced new technology innovations, and social media platforms, which are but to name a few Twitter, Facebook, YouTube, and Pinterest, provide users with a variety of communication tools at their disposal [19]; social media platforms according to [2] are here to stay and are the revolution that has changed our world and time. Ostrow [2] further alluded to the fact that there is one main social media innovation that in all likelihood will not only endure, but thrive, in the decade ahead. This innovation has embodied most of what we have come to define as social media since 2000, and it is not showing any signs of slowing down, and that innovation is YouTube.
The use of social media platform can be described as the new wave of information and communication technology. Social media innovations are tools that are used by the consumers to give out information as well as to receive the information [20]. Manzini [21] stated that “Social innovation is a value-adding outcome that emanates from a variety of ways that involve interactions between people”; deducing from the aforementioned social media innovations is a media platform in which people creatively come together and share information. These innovations has made it possible for companies to be able to have a more intimate relationship with their consumers; there are currently over more than 300 hours of video uploaded on YouTube every hour and over 350 million Facebook loads daily [22]. Through the innovation of social media, many bloggers and vloggers are able to share their brand tips and secrets to their worldwide audiences. Zolkepli and Kamarulzaman [19] alluded to the fact that consumers need to interact on social media so as to gain value, self-discovery, entertainment stratification, and social enhancement and maintain interpersonal connectivity with different people across the world, satisfying the need that is within humans which is a need of interaction. Zolkepli and Kamarulzaman [19] in Chivandi et al. [9] further pointed out that according to former studies, consumers use media to fulfill interpersonal needs, which include the needs derived from offline media gratification, for example, relaxation, surveillance, pastime, and escape, and new online media needs are sociability, popularity, convenience, and companionship.
2.1 YouTube
This social platform creates the opportunity for the provider of content to target a niche market which is focused on their similar interest and need. “Since launching in 2005, YouTube has played a central role in democratizing video distribution; to present anyone can have their own YouTube channel and become a worldwide sensation” (fastcompany.com, 2018). Fortunelords [23] alludes to the fact that more people between the ages of 18 and 49 now rarely watch TV and all their information and news are obtained through social media channels especially YouTube, as these social media innovations are now applications on our mobile devices.
2.2 Facebook
Czinkota and Ronkainen [24] were of the view that Facebook was the most popular site around 2012 and had nearly one billion members worldwide, followed by LinkedIn, Twitter, Myspace, and YouTube. Czinkota and Ronkainen [24] further pointed out that more firms are adopting Facebook and other social media to conduct their marketing functions.
2.3 Pinterest
This social media platform enables users to share ideas and thought through pinning pictures on a board they create in the account. The board will be a collection of their favorite things and other users’ comment, like, and re-pin of the pictures or visual images on their own boards [25]. Many users find the boards helpful as they are able to discover new products and different brands from the people they follow on Pinterest.
2.4 Twitter
Twitter is an online platform that uses short messages to communicate with other users; the short messages are called tweets. The messages will only be available to those who follow you on Twitter [26]. Consumers usually use Twitter to discover interesting people and companies, and they are usually influenced by what those people say.
2.5 Word of mouth
Wang and Fesenmaier [27] was of the view that word of mouth is the oldest way to convey information. This method has been used by marketers as a way to advertise their products, in that consumers share communication about a product. Electronic word of mouth has taken over the traditional word of mouth as an informal Internet-based communication where all consumers are exposed to the social media innovations which make it possible. Consumers around the world can now share information regarding a product, and this information is accessible to both active and passive consumers everywhere [27]. The consumers’ use of technology can have both positive and negative effects to a company, and if it is bad publicity regarding a certain product or service, it can spread to uncontrollable levels in which a company may not be able to contain [3]. Social media according to Ioanăs and Stoica [28] influences the consumers from purchase decisions to post-purchase decision behavior through posts such as dissatisfaction statement on product reviews.
Table 1 depicts information on study done by Chivandi et al. [9] on social medial platforms using haircare products on millennials in South Africa. The table also gives the highly used social media platform.
Table 1.
Login frequency of social media platforms, gender, age, and education level.
Table 1 reveals that most of the people who frequented the social media platforms are between the age ranges of 18 and 25. This is 93.2 % searching for hair products and has the postgraduate degrees at a % of 97.6.
The pie chart sub figure (a) illustrates the percentage decomposition of usage on different social media platforms, while the sub figure (b) shows that the mostly used social media platform is YouTube (42.0%) followed by Facebook which is 15.2% and Pinterest which is 10.8% (Table 2).
Table 2.
Social media platforms and their usage %.
Source: Ref. [9]
2.6 The consumer decision-making process
The decision-making process is affected by external environmental factors that affect the process, and these are environmental influence (social class, family, culture, situation, and personal influence); the environment affects the consumer decision-making process as this forms the consumer’s personal influence from the early stage of information search as they also serve as a source of information which will affect the overall decision-making process; despite the environment helping the consumer to come to a purchase decision, their individual differences and influences affect the type of choices that they will make in the end, as they will be able to conduct an internal information search in regard to their personal values, knowledge, and motivations which will help the filter from the environmental influences to scale down their purchase choices to a more personal level. Individual differences and influences include knowledge, value consumer resources, motivation, knowledge, personality, and values) [29]. Psychological processes enable the consumer to conduct both information search and an evaluation of alternatives as they engage in information processing which may have an outcome of a purchase decision which leads to a learning stage and determines whether the individual will engage in repurchase as they enter the post-purchase stage. This external factor includes learning, behavior change, attitude, and information processing. Online environmental aspects include website quality, website experience, and website satisfaction; the online environment now has a huge impact on the consumer decision-making process as it may trigger the problem recognition stage, through a consumer’s online interactions, and affects the whole process up till the post-purchase stage as it provides both information search, evaluation of alternatives, and purchase options. The online environment even provides the consumer with social interactions which may influence a consumer’s final purchase decision [29]. This process is illustrated in Figure 1.
Figure 1.
Consumer decision-making process. The five-stage decision-making process [29].
According to McGinn [30], the five-stage decision-making process consumer goes through five stages of decision-making which are problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
2.7 Problem recognition
This is the first stage where the need is recognized; the need can be triggered by internal needs or stimuli which may be thirst and hunger or externally triggered through external factors or stimuli like the environment, friends, and family. The magnitude of information search will be reliant on the type of problem solving to be addressed; when the problem related to consumption is new and complex, it will lead to the buyer being involved in in-depth external information search; simpler problems usual depend on simple internal information search.
2.8 Information search
The consumer first conducts an internal memory search for information; however, when they fail to get the information they need or do not have enough information internally regarding the problem, they look for information externally. When searching for information about which product to buy, consumers now turn to social media as a reference point on which product best satisfies their needs.
Consumers go through various social media channels to gain information in regard to a particular purchase decision. McGinn [30] stated that social media influencers should be considered by marketers in regard to a company’s products as their opinion in regard to a product can influence most consumers’ purchase decisions. The brand is the symbol of a company; when a consumer is satisfied with a product, they spread information regarding the brand through word of mouth to other consumers, which will lead to others being interested in the brand and choosing the brand [31].
2.9 Alternatives
After information gathering the consumer now begins to weigh his or her options in accordance to the information they would have gathered. MacKenzie et al. [32] stated that that “the improvement of criteria part of the model includes a fundamental thought prompting arrangement of an evoked set, and in accordance with this, advancement of the choice criteria that will later be utilized to assess conceivable arrangements offered by the evoked set.” This aforementioned then leads to the consumer to be able to evaluate the evoked set in which alternative would best suit them. Consumers use different rules at this stage in choosing the product or service they will take up; some of the choices may be affected by brand preference, product quality, and price.
2.10 Purchase
The following stage is purchase decision; the consumer will have made an intention to buy a certain brand; however, their final buying decisions will be affected by other people’s attitudes and unforeseen factors that may affect the consumer’s decision, postpone, or even lead to the withdrawal of the decision [33].
2.11 Post-purchase behavior
The last stage is the satisfaction or dissatisfaction after the purchase decision. This will determine whether the consumer will consider the similar purchase, especially at the stage of need recognition and information search. The consumer will in turn share their experiences on social media as a feedback to peers or the product manufacturer.
The online environment affects the consumer’s decision-making process from the need of recognition to the final stage which is the post purchase. Social media is now an effective tool which marketers have to consider when positioning product in the consumers’ minds as it now part of the influencers in the decision-making process consumers go through [29]. The theory of the consumer decision-making process is the grounding theory for the social media platform as it relates to consumers and their buying behavior patterns. Deducing from the theory, it is seen that aspects of the environment affect the decision process the consumer goes through; in this case the environment includes social media, and social media influences the decision-making process from problem recognition up to post-purchase decision. Delis [33] pointed out that Greek consumers have adopted social media as a reference point in their decision-making process, and it has influenced their choice of products. However due to the lack of physical contact at times, consumers are not fully confident with the product as compared to one they can touch physically. Bruno et al. [34] was of the view that social media Instagram in particular lead to creation of brand awareness by product users which was authentic and a true reflection of the brand and that users of the social media platform would in turn become loyal to a brand that was being used and spoken about by their peers on social media. Section 3 of the review chapter gives a conclusion based on previous studies and other scholarly contributions on social media innovations.
3. Conclusions
From previous studies, according to Alharbie [35], social media innovation led to consumer preference for certain products as consumers have a tendency to learn from the influence of other individuals in their social networks which would incline them to prefer a particular brand to another. Bruno et al. [34] also pointed out that peers such as the millennials tend to influence consumption patterns and decisions among each other through social media and therefore cause brand preference and brand love for a particular product. These findings meant that as a company increases, their social media presence in various ways through sites like YouTube and Facebook would in turn have an increase in the level of brand awareness for their products and services as most of the respondents indicated that they discovered new and existing brands through social media [34]. Social media, as a marketing tool, created brand awareness for a company’s product as well as got feedback on how companies were able to improve their products from the consumer’s perspective [29]. The first point of call is that they are able to make both their new and existing brands made known to more consumers through using marketing strategies which utilize YouTube, Facebook, and other social media sites, as it was seen that these platforms lead to an increase in brand preference and purchase buying behavior patterns [35]. Brand preference was also seen to be derived from users using brands that their social media contacts or influences used; therefore, a company may choose to identify influencers on these social media sites, to use their products and services, that are mentioning the products they are using to their social media followers. Another marketing implication is that, it is derived from the fact that social media was also a useful tool in creating repeat purchase and building relationships and customer loyalty, as the study highlighted that social media platforms had an impact in how consumer perceived a product and it was social media innovation that led to them being influenced to prefer one brand over another. The study also adds to the limited body of literature which surrounds social media and the consumption of product and services through social medial platforms and forms bases for further study in regard to the variables looked at in this particular study. The discussion of the study was also in line with the consumer decision-making model which stated that a person’s buying behavior was influenced by their social exposure which is made up of their friends, family, and acquaintances and goes through all the stages [29].
\n',keywords:"social media, innovative, Facebook, Twitter, YouTube, Internet, millenniums",chapterPDFUrl:"https://cdn.intechopen.com/pdfs/66643.pdf",chapterXML:"https://mts.intechopen.com/source/xml/66643.xml",downloadPdfUrl:"/chapter/pdf-download/66643",previewPdfUrl:"/chapter/pdf-preview/66643",totalDownloads:3534,totalViews:0,totalCrossrefCites:3,dateSubmitted:"September 10th 2018",dateReviewed:"February 25th 2019",datePrePublished:"June 14th 2019",datePublished:"March 4th 2020",dateFinished:"April 9th 2019",readingETA:"0",abstract:"This study examined the impact of social media platforms and brand awareness in relation to the consumer decision-making and buying behavior patterns influenced by social media. It also depicts how companies can effectively make use of social media platforms as marketing strategy tools in business performances. Social media platforms seem to be increasingly and effectively bringing brand awareness and influence consumers’ purchase decision-making and later on realize repeat purchases that bring about customer loyalty. Social media also has some influence to both the consumer and the marketers and is becoming the most welcomed online selling point by the millennial. Marketers/producers have noticed the rise in social media consumers; however, most of the business entities have not yet utilized social media to its fullest in their marketing activities and business strategies and performances. The study highlights the benefits of using social media platforms and brand awareness strategies that can be utilized through the online social media systems and gives a contemporary research gap, in how frequent businesses are engaging with social media.",reviewType:"peer-reviewed",bibtexUrl:"/chapter/bibtex/66643",risUrl:"/chapter/ris/66643",signatures:"Abigail Chivandi, Michael Olorunjuwon Samuel and Mammo Muchie",book:{id:"7830",type:"book",title:"Consumer Behavior and Marketing",subtitle:null,fullTitle:"Consumer Behavior and Marketing",slug:"consumer-behavior-and-marketing",publishedDate:"March 4th 2020",bookSignature:"Matthew Reyes",coverURL:"https://cdn.intechopen.com/books/images_new/7830.jpg",licenceType:"CC BY 3.0",editedByType:"Edited by",isbn:"978-1-78923-856-3",printIsbn:"978-1-78923-855-6",pdfIsbn:"978-1-78985-468-8",isAvailableForWebshopOrdering:!0,editors:[{id:"260089",title:"Dr.",name:"Matthew",middleName:"G.",surname:"Reyes",slug:"matthew-reyes",fullName:"Matthew Reyes"}],productType:{id:"1",title:"Edited Volume",chapterContentType:"chapter",authoredCaption:"Edited by"}},authors:[{id:"267975",title:"Dr.",name:"Abigail",middleName:null,surname:"Chivandi",fullName:"Abigail Chivandi",slug:"abigail-chivandi",email:"abigail.chivandi@wits.ac.za",position:null,profilePictureURL:"//cdnintech.com/web/frontend/www/assets/author.svg",institution:null},{id:"275118",title:"Prof.",name:"Michael Olorunjuwon",middleName:null,surname:"Samuel",fullName:"Michael Olorunjuwon Samuel",slug:"michael-olorunjuwon-samuel",email:"Olorunjuwon.Samuel@wits.ac.za",position:null,profilePictureURL:"//cdnintech.com/web/frontend/www/assets/author.svg",institution:null},{id:"275121",title:"Prof.",name:"Mammo",middleName:null,surname:"Muchie",fullName:"Mammo Muchie",slug:"mammo-muchie",email:"Muchiem@tut.ac.za",position:null,profilePictureURL:"//cdnintech.com/web/frontend/www/assets/author.svg",institution:null}],sections:[{id:"sec_1",title:"1. Introduction",level:"1"},{id:"sec_1_2",title:"1.1 Role of social media in marketing",level:"2"},{id:"sec_3",title:"2. Social media platform innovation",level:"1"},{id:"sec_3_2",title:"2.1 YouTube",level:"2"},{id:"sec_4_2",title:"2.2 Facebook",level:"2"},{id:"sec_5_2",title:"2.3 Pinterest",level:"2"},{id:"sec_6_2",title:"2.4 Twitter",level:"2"},{id:"sec_7_2",title:"2.5 Word of mouth",level:"2"},{id:"sec_8_2",title:"2.6 The consumer decision-making process",level:"2"},{id:"sec_9_2",title:"2.7 Problem recognition",level:"2"},{id:"sec_10_2",title:"2.8 Information search",level:"2"},{id:"sec_11_2",title:"2.9 Alternatives",level:"2"},{id:"sec_12_2",title:"2.10 Purchase",level:"2"},{id:"sec_13_2",title:"2.11 Post-purchase behavior",level:"2"},{id:"sec_15",title:"3. Conclusions",level:"1"}],chapterReferences:[{id:"B1",body:'Ray A. The best innovation in social media is a return to basics. 2016. 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Its main modulation concept lies in single photon generation on sidebands of optical carrier and determination of photons ground state through its registration and the amplitude value of its carrier frequency as reference channel. So, it is necessary to solve problems of signal-to-carrier ratio of single photon detector (SPD) and aspects of photon number splitting (PNS) attack, nonlinear phase modulation (NPM) between carrier and sidebands in fiber, and finally, spectral selection of carrier in receiver. The technologies, based on the modulation conversion of an optical carrier, are widely used in microwave photonics. Due to the natural symmetry of modulated signals and the highest achievable ratio of the modulation conversions, amplitude-phase modulation with complete or partial suppression of the optical carrier has found a particularly wide application in MPS. The characteristics of advanced MPS for QKD with frequency coding and carrier suppression based on tandem amplitude modulation and phase commutation are presented. New systems can have classical symmetric or non-classical asymmetric structure for QKD based only on spectral selection of carrier and subcarriers without re-modulation.",book:{id:"5779",slug:"advanced-technologies-of-quantum-key-distribution",title:"Advanced Technologies of Quantum Key Distribution",fullTitle:"Advanced Technologies of Quantum Key Distribution"},signatures:"Oleg G. Morozov, Airat J. Sakhabutdinov, Gennady A. Morozov and\nIl’daris M. 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The ambiguities surrounding of the digital currency still leave enough space for the analysis of its unreserved acceptance, trust and anticipation, which are the main driver for the spread of the network. Banks should carefully consider the technology underlying these cryptocurrencies as a potential generic new way of transferring ownership of the value over the long term. The chapter provides an analysis of the use of cryptocurrencies in general, especially Bitcoin as the technology adoption in the presence of network externalities. The objective attitude is the future of the digital currency in the moment is still unsolved issue due to the existence of “critical mass”. Further, the chapter explores financial privacy which is very sensitive issue in using digital currency (or cryptocurrency) and discuss about private choices versus political rules. The research has shown that the future of cryptocurrencies can be bright if some institutional-formal conditions are met due to the fact that success evolution of e-money requires building safety payments through three criteria–standardization, compatibility and innovation.",book:{id:"7228",slug:"blockchain-and-cryptocurrencies",title:"Blockchain and Cryptocurrencies",fullTitle:"Blockchain and Cryptocurrencies"},signatures:"Tatjana Boshkov",authors:[{id:"246137",title:"Ph.D.",name:"Tatjana",middleName:null,surname:"Boshkov",slug:"tatjana-boshkov",fullName:"Tatjana Boshkov"}]},{id:"63116",doi:"10.5772/intechopen.80450",title:"Quantum Key Distribution (QKD) over Software-Defined Optical Networks",slug:"quantum-key-distribution-qkd-over-software-defined-optical-networks",totalDownloads:1338,totalCrossrefCites:5,totalDimensionsCites:5,abstract:"Optical network security is attracting increasing research interest. Currently, software-defined optical network (SDON) has been proposed to increase network intelligence (e.g., flexibility and programmability) which is gradually moving toward industrialization. However, a variety of new threats are emerging in SDONs. Data encryption is an effective way to secure communications in SDONs. However, classical key distribution methods based on the mathematical complexity will suffer from increasing computational power and attack algorithms in the near future. Noticeably, quantum key distribution (QKD) is now being considered as a secure mechanism to provision information-theoretically secure secret keys for data encryption, which is a potential technique to protect communications from security attacks in SDONs. This chapter introduces the basic principles and enabling technologies of QKD. Based on the QKD enabling technologies, an architecture of QKD over SDONs is presented. Resource allocation problem is elaborated in detail and is classified into wavelength allocation, time-slot allocation, and secret key allocation problems in QKD over SDONs. Some open issues and challenges such as survivability, cost optimization, and key on demand (KoD) for QKD over SDONs are discussed.",book:{id:"7376",slug:"quantum-cryptography-in-advanced-networks",title:"Quantum Cryptography in Advanced Networks",fullTitle:"Quantum Cryptography in Advanced Networks"},signatures:"Yongli Zhao, Yuan Cao, Xiaosong Yu and Jie Zhang",authors:[{id:"199527",title:"Associate Prof.",name:"Yongli",middleName:null,surname:"Zhao",slug:"yongli-zhao",fullName:"Yongli Zhao"}]},{id:"59491",doi:"10.5772/intechopen.74234",title:"Security of Quantum Key Distribution Protocols",slug:"security-of-quantum-key-distribution-protocols",totalDownloads:1149,totalCrossrefCites:3,totalDimensionsCites:4,abstract:"Quantum key distribution (QKD), another name for quantum cryptography, is the most advanced subfield of quantum information and communication technology (QICT). The first QKD protocol was proposed in 1984, and since then, more protocols have been proposed. It uses quantum mechanics to enable secure exchange of cryptographic keys. In order to have high confidence in the security of the QKD protocols, such protocols must be proven to be secure against any arbitrary attacks. In this chapter, we discuss and demonstrate security proofs for QKD protocols. Security analysis of QKD protocols can be categorised into two techniques, namely infinite-key and finite-key analyses. Finite-key analysis offers more realistic results than the infinite-key one, while infinite-key analysis provides more simplicity. We briefly provide the background of QKD and also define the basic notion of security in QKD protocols. The cryptographic key is shared between Alice and Bob. Since the key is random and unknown to an eavesdropper, Eve, she is unable to learn anything about the message simply by intercepting the ciphertext. This phenomenon is beyond the ability of classical information processing. We then study some tools that are used in the derivation of security proofs for the infinite- and finite-length key limits.",book:{id:"5779",slug:"advanced-technologies-of-quantum-key-distribution",title:"Advanced Technologies of Quantum Key Distribution",fullTitle:"Advanced Technologies of Quantum Key Distribution"},signatures:"Mhlambululi Mafu and Makhamisa Senekane",authors:[{id:"196378",title:"Dr.",name:"Mhlambululi",middleName:null,surname:"Mafu",slug:"mhlambululi-mafu",fullName:"Mhlambululi Mafu"},{id:"210180",title:"Dr.",name:"Makhamisa",middleName:null,surname:"Senekane",slug:"makhamisa-senekane",fullName:"Makhamisa Senekane"}]},{id:"62627",doi:"10.5772/intechopen.79386",title:"Modeling Bitcoin Price and Bubbles",slug:"modeling-bitcoin-price-and-bubbles",totalDownloads:1692,totalCrossrefCites:1,totalDimensionsCites:3,abstract:"The goal of this chapter is to present recent developments about Bitcoin1 price modeling and related applications. Precisely, we consider a bivariate model in continuous time to describe the behavior of Bitcoin price and of the investors’ attention on the overall network. The attention index affects Bitcoin price through a suitable dependence on the drift and diffusion coefficients and a possible correlation between the sources of randomness represented by the driving Brownian motions. The model is fitted on historical data of Bitcoin prices, by considering the total trading volume and the Google Search Volume Index as proxies for the attention measure. Moreover, a closed formula is computed for European-style derivatives on Bitcoin. Finally, we discuss two possible extensions of the model. Precisely, we investigate the relation between the correlation parameter and possible bubble effects in the asset price; further, we consider a multivariate framework to represent the special feature of Bitcoin being traded on several exchanges and we discuss conditions to rule out arbitrage opportunities in this setting.",book:{id:"7228",slug:"blockchain-and-cryptocurrencies",title:"Blockchain and Cryptocurrencies",fullTitle:"Blockchain and Cryptocurrencies"},signatures:"Alessandra Cretarola and Gianna Figà-Talamanca",authors:[{id:"246178",title:"Prof.",name:"Alessandra",middleName:null,surname:"Cretarola",slug:"alessandra-cretarola",fullName:"Alessandra Cretarola"},{id:"246179",title:"Prof.",name:"Gianna",middleName:null,surname:"Figà-Talamanca",slug:"gianna-figa-talamanca",fullName:"Gianna Figà-Talamanca"}]}],mostDownloadedChaptersLast30Days:[{id:"62481",title:"Blockchain and Digital Currency in the World of Finance",slug:"blockchain-and-digital-currency-in-the-world-of-finance",totalDownloads:2009,totalCrossrefCites:4,totalDimensionsCites:5,abstract:"High-tech enables payment evolution and global competition. The ambiguities surrounding of the digital currency still leave enough space for the analysis of its unreserved acceptance, trust and anticipation, which are the main driver for the spread of the network. Banks should carefully consider the technology underlying these cryptocurrencies as a potential generic new way of transferring ownership of the value over the long term. The chapter provides an analysis of the use of cryptocurrencies in general, especially Bitcoin as the technology adoption in the presence of network externalities. The objective attitude is the future of the digital currency in the moment is still unsolved issue due to the existence of “critical mass”. Further, the chapter explores financial privacy which is very sensitive issue in using digital currency (or cryptocurrency) and discuss about private choices versus political rules. The research has shown that the future of cryptocurrencies can be bright if some institutional-formal conditions are met due to the fact that success evolution of e-money requires building safety payments through three criteria–standardization, compatibility and innovation.",book:{id:"7228",slug:"blockchain-and-cryptocurrencies",title:"Blockchain and Cryptocurrencies",fullTitle:"Blockchain and Cryptocurrencies"},signatures:"Tatjana Boshkov",authors:[{id:"246137",title:"Ph.D.",name:"Tatjana",middleName:null,surname:"Boshkov",slug:"tatjana-boshkov",fullName:"Tatjana Boshkov"}]},{id:"63090",title:"Cryptocurrency Returns",slug:"cryptocurrency-returns",totalDownloads:1450,totalCrossrefCites:0,totalDimensionsCites:0,abstract:"One of the most significant innovations in the world of finance has been the creation and evolvement of cryptocurrencies. These digital means of exchange have been the focus of extensive news coverage, especially the Bitcoin, with a primary focus on the tremendous potential return and the high level of accompanying risk. In this chapter, we examine the risk-return pattern for an array of cryptocurrencies, contrasting the pattern with those of conventional currency and equity investments. We find the measures of cryptocurrency returns and risk to be a very high multiple of those of conventional investments, and the pattern is determined to be robust relative to the time frame. Consequently, cryptocurrencies are determined to provide an alternative to investors that involves tremendously high risk and return.",book:{id:"7228",slug:"blockchain-and-cryptocurrencies",title:"Blockchain and Cryptocurrencies",fullTitle:"Blockchain and Cryptocurrencies"},signatures:"Mike Cudd, Kristen Ritterbush, Marcelo Eduardo and Chris Smith",authors:[{id:"254939",title:"Dr.",name:"Mike",middleName:null,surname:"Cudd",slug:"mike-cudd",fullName:"Mike Cudd"}]},{id:"62430",title:"On the Origin of the Value of Cryptocurrencies",slug:"on-the-origin-of-the-value-of-cryptocurrencies",totalDownloads:1297,totalCrossrefCites:0,totalDimensionsCites:0,abstract:"Bitcoin and other cryptocurrencies received a lot of criticism during the last 9 years. It is not surprising that this criticism came from organizations that are threatened by the crypto revolution (banks, government, central banks, finance companies, etc.). Nevertheless, it is very surprising to hear criticism from economics schools, which oppose central banking and advocate free choice in currencies (such as the Austrian school of economics). Unlike the ordinary criticism (that Bitcoin is a scam, a bubble, etc.), which can easily be refuted, the criticism of part of the Austrian school economists is based on interesting arguments, which requires a different level of explanation. For example, it was claimed that Bitcoin should be worthless; otherwise, it contradicts Mises’ regression theorem. The object of the chapter is twofold: first to explain why the criticism is unfounded and second to analyze the origin of the value of Bitcoin and other cryptocoins from the perspective of the Austrian school of economics. In particular, it is explained that Bitcoin does not contradict the regression theorem for two reasons. First, the initial value estimation can be a random event, and second, the Bitcoin network (even now) has a nonmonetary value.",book:{id:"7228",slug:"blockchain-and-cryptocurrencies",title:"Blockchain and Cryptocurrencies",fullTitle:"Blockchain and Cryptocurrencies"},signatures:"Er'el Granot",authors:[{id:"181601",title:"Prof.",name:"Er'El",middleName:null,surname:"Granot",slug:"er'el-granot",fullName:"Er'El Granot"}]},{id:"62627",title:"Modeling Bitcoin Price and Bubbles",slug:"modeling-bitcoin-price-and-bubbles",totalDownloads:1692,totalCrossrefCites:1,totalDimensionsCites:3,abstract:"The goal of this chapter is to present recent developments about Bitcoin1 price modeling and related applications. Precisely, we consider a bivariate model in continuous time to describe the behavior of Bitcoin price and of the investors’ attention on the overall network. The attention index affects Bitcoin price through a suitable dependence on the drift and diffusion coefficients and a possible correlation between the sources of randomness represented by the driving Brownian motions. The model is fitted on historical data of Bitcoin prices, by considering the total trading volume and the Google Search Volume Index as proxies for the attention measure. Moreover, a closed formula is computed for European-style derivatives on Bitcoin. Finally, we discuss two possible extensions of the model. Precisely, we investigate the relation between the correlation parameter and possible bubble effects in the asset price; further, we consider a multivariate framework to represent the special feature of Bitcoin being traded on several exchanges and we discuss conditions to rule out arbitrage opportunities in this setting.",book:{id:"7228",slug:"blockchain-and-cryptocurrencies",title:"Blockchain and Cryptocurrencies",fullTitle:"Blockchain and Cryptocurrencies"},signatures:"Alessandra Cretarola and Gianna Figà-Talamanca",authors:[{id:"246178",title:"Prof.",name:"Alessandra",middleName:null,surname:"Cretarola",slug:"alessandra-cretarola",fullName:"Alessandra Cretarola"},{id:"246179",title:"Prof.",name:"Gianna",middleName:null,surname:"Figà-Talamanca",slug:"gianna-figa-talamanca",fullName:"Gianna Figà-Talamanca"}]},{id:"62478",title:"The Condition of the Cryptocurrency Market and Exchanges in Poland",slug:"the-condition-of-the-cryptocurrency-market-and-exchanges-in-poland",totalDownloads:1042,totalCrossrefCites:0,totalDimensionsCites:0,abstract:"The development of the cryptocurrency market and the implications for the whole economy and finance for all traders cause a keen interest in this subject. The chapter discusses the functioning of a financial system based on cryptocurrencies and its significance for economies. In this chapter, the development of the global cryptocurrency market was presented and the history of the most popular cryptocurrency, bitcoin, was analyzed. The analysis and the assessment of the state and structure of the Polish cryptocurrencies market were presented on the background of the global cryptocurrency market. Also, we presented the possible development paths for the cryptocurrencies market in Poland and in the world.",book:{id:"7228",slug:"blockchain-and-cryptocurrencies",title:"Blockchain and Cryptocurrencies",fullTitle:"Blockchain and Cryptocurrencies"},signatures:"Ireneusz Miciuła",authors:[{id:"243649",title:"Dr.Ing.",name:"Ireneusz",middleName:null,surname:"Miciuła",slug:"ireneusz-miciula",fullName:"Ireneusz Miciuła"}]}],onlineFirstChaptersFilter:{topicId:"531",limit:6,offset:0},onlineFirstChaptersCollection:[],onlineFirstChaptersTotal:0},preDownload:{success:null,errors:{}},subscriptionForm:{success:null,errors:{}},aboutIntechopen:{},privacyPolicy:{},peerReviewing:{},howOpenAccessPublishingWithIntechopenWorks:{},sponsorshipBooks:{sponsorshipBooks:[],offset:8,limit:8,total:0},allSeries:{pteSeriesList:[{id:"14",title:"Artificial Intelligence",numberOfPublishedBooks:9,numberOfPublishedChapters:89,numberOfOpenTopics:6,numberOfUpcomingTopics:0,issn:"2633-1403",doi:"10.5772/intechopen.79920",isOpenForSubmission:!0},{id:"7",title:"Biomedical Engineering",numberOfPublishedBooks:12,numberOfPublishedChapters:104,numberOfOpenTopics:3,numberOfUpcomingTopics:0,issn:"2631-5343",doi:"10.5772/intechopen.71985",isOpenForSubmission:!0}],lsSeriesList:[{id:"11",title:"Biochemistry",numberOfPublishedBooks:32,numberOfPublishedChapters:318,numberOfOpenTopics:4,numberOfUpcomingTopics:0,issn:"2632-0983",doi:"10.5772/intechopen.72877",isOpenForSubmission:!0},{id:"25",title:"Environmental Sciences",numberOfPublishedBooks:1,numberOfPublishedChapters:12,numberOfOpenTopics:4,numberOfUpcomingTopics:0,issn:"2754-6713",doi:"10.5772/intechopen.100362",isOpenForSubmission:!0},{id:"10",title:"Physiology",numberOfPublishedBooks:11,numberOfPublishedChapters:141,numberOfOpenTopics:4,numberOfUpcomingTopics:0,issn:"2631-8261",doi:"10.5772/intechopen.72796",isOpenForSubmission:!0}],hsSeriesList:[{id:"3",title:"Dentistry",numberOfPublishedBooks:8,numberOfPublishedChapters:129,numberOfOpenTopics:2,numberOfUpcomingTopics:0,issn:"2631-6218",doi:"10.5772/intechopen.71199",isOpenForSubmission:!0},{id:"6",title:"Infectious Diseases",numberOfPublishedBooks:13,numberOfPublishedChapters:113,numberOfOpenTopics:3,numberOfUpcomingTopics:1,issn:"2631-6188",doi:"10.5772/intechopen.71852",isOpenForSubmission:!0},{id:"13",title:"Veterinary Medicine and Science",numberOfPublishedBooks:11,numberOfPublishedChapters:106,numberOfOpenTopics:3,numberOfUpcomingTopics:0,issn:"2632-0517",doi:"10.5772/intechopen.73681",isOpenForSubmission:!0}],sshSeriesList:[{id:"22",title:"Business, Management and Economics",numberOfPublishedBooks:1,numberOfPublishedChapters:19,numberOfOpenTopics:3,numberOfUpcomingTopics:0,issn:"2753-894X",doi:"10.5772/intechopen.100359",isOpenForSubmission:!0},{id:"23",title:"Education and Human Development",numberOfPublishedBooks:0,numberOfPublishedChapters:5,numberOfOpenTopics:1,numberOfUpcomingTopics:1,issn:null,doi:"10.5772/intechopen.100360",isOpenForSubmission:!0},{id:"24",title:"Sustainable Development",numberOfPublishedBooks:0,numberOfPublishedChapters:15,numberOfOpenTopics:5,numberOfUpcomingTopics:0,issn:null,doi:"10.5772/intechopen.100361",isOpenForSubmission:!0}],testimonialsList:[{id:"6",text:"It is great to work with the IntechOpen to produce a worthwhile collection of research that also becomes a great educational resource and guide for future research endeavors.",author:{id:"259298",name:"Edward",surname:"Narayan",institutionString:null,profilePictureURL:"https://mts.intechopen.com/storage/users/259298/images/system/259298.jpeg",slug:"edward-narayan",institution:{id:"3",name:"University of Queensland",country:{id:null,name:"Australia"}}}},{id:"13",text:"The collaboration with and support of the technical staff of IntechOpen is fantastic. The whole process of submitting an article and editing of the submitted article goes extremely smooth and fast, the number of reads and downloads of chapters is high, and the contributions are also frequently cited.",author:{id:"55578",name:"Antonio",surname:"Jurado-Navas",institutionString:null,profilePictureURL:"https://s3.us-east-1.amazonaws.com/intech-files/0030O00002bRisIQAS/Profile_Picture_1626166543950",slug:"antonio-jurado-navas",institution:{id:"720",name:"University of Malaga",country:{id:null,name:"Spain"}}}}]},series:{item:{id:"11",title:"Biochemistry",doi:"10.5772/intechopen.72877",issn:"2632-0983",scope:"Biochemistry, the study of chemical transformations occurring within living organisms, impacts all areas of life sciences, from molecular crystallography and genetics to ecology, medicine, and population biology. Biochemistry examines macromolecules - proteins, nucleic acids, carbohydrates, and lipids – and their building blocks, structures, functions, and interactions. Much of biochemistry is devoted to enzymes, proteins that catalyze chemical reactions, enzyme structures, mechanisms of action and their roles within cells. Biochemistry also studies small signaling molecules, coenzymes, inhibitors, vitamins, and hormones, which play roles in life processes. Biochemical experimentation, besides coopting classical chemistry methods, e.g., chromatography, adopted new techniques, e.g., X-ray diffraction, electron microscopy, NMR, radioisotopes, and developed sophisticated microbial genetic tools, e.g., auxotroph mutants and their revertants, fermentation, etc. More recently, biochemistry embraced the ‘big data’ omics systems. Initial biochemical studies have been exclusively analytic: dissecting, purifying, and examining individual components of a biological system; in the apt words of Efraim Racker (1913 –1991), “Don’t waste clean thinking on dirty enzymes.” Today, however, biochemistry is becoming more agglomerative and comprehensive, setting out to integrate and describe entirely particular biological systems. The ‘big data’ metabolomics can define the complement of small molecules, e.g., in a soil or biofilm sample; proteomics can distinguish all the comprising proteins, e.g., serum; metagenomics can identify all the genes in a complex environment, e.g., the bovine rumen. This Biochemistry Series will address the current research on biomolecules and the emerging trends with great promise.",coverUrl:"https://cdn.intechopen.com/series/covers/11.jpg",latestPublicationDate:"June 29th, 2022",hasOnlineFirst:!0,numberOfPublishedBooks:32,editor:{id:"31610",title:"Dr.",name:"Miroslav",middleName:null,surname:"Blumenberg",slug:"miroslav-blumenberg",fullName:"Miroslav Blumenberg",profilePictureURL:"https://mts.intechopen.com/storage/users/31610/images/system/31610.jpg",biography:"Miroslav Blumenberg, Ph.D., was born in Subotica and received his BSc in Belgrade, Yugoslavia. He completed his Ph.D. at MIT in Organic Chemistry; he followed up his Ph.D. with two postdoctoral study periods at Stanford University. Since 1983, he has been a faculty member of the RO Perelman Department of Dermatology, NYU School of Medicine, where he is codirector of a training grant in cutaneous biology. Dr. Blumenberg’s research is focused on the epidermis, expression of keratin genes, transcription profiling, keratinocyte differentiation, inflammatory diseases and cancers, and most recently the effects of the microbiome on the skin. He has published more than 100 peer-reviewed research articles and graduated numerous Ph.D. and postdoctoral students.",institutionString:null,institution:{name:"New York University Langone Medical Center",institutionURL:null,country:{name:"United States of America"}}},editorTwo:null,editorThree:null},subseries:{paginationCount:4,paginationItems:[{id:"14",title:"Cell and Molecular Biology",coverUrl:"https://cdn.intechopen.com/series_topics/covers/14.jpg",isOpenForSubmission:!0,editor:{id:"165627",title:"Dr.",name:"Rosa María",middleName:null,surname:"Martínez-Espinosa",slug:"rosa-maria-martinez-espinosa",fullName:"Rosa María Martínez-Espinosa",profilePictureURL:"https://mts.intechopen.com/storage/users/165627/images/system/165627.jpeg",biography:"Dr. Rosa María Martínez-Espinosa has been a Spanish Full Professor since 2020 (Biochemistry and Molecular Biology) and is currently Vice-President of International Relations and Cooperation development and leader of the research group 'Applied Biochemistry” (University of Alicante, Spain). Other positions she has held at the university include Vice-Dean of Master Programs, Vice-Dean of the Degree in Biology and Vice-Dean for Mobility and Enterprise and Engagement at the Faculty of Science (University of Alicante). She received her Bachelor in Biology in 1998 (University of Alicante) and her PhD in 2003 (Biochemistry, University of Alicante). She undertook post-doctoral research at the University of East Anglia (Norwich, U.K. 2004-2005; 2007-2008).\nHer multidisciplinary research focuses on investigating archaea and their potential applications in biotechnology. She has an H-index of 21. She has authored one patent and has published more than 70 indexed papers and around 60 book chapters.\nShe has contributed to more than 150 national and international meetings during the last 15 years. Her research interests include archaea metabolism, enzymes purification and characterization, gene regulation, carotenoids and bioplastics production, antioxidant\ncompounds, waste water treatments, and brines bioremediation.\nRosa María’s other roles include editorial board member for several journals related\nto biochemistry, reviewer for more than 60 journals (biochemistry, molecular biology, biotechnology, chemistry and microbiology) and president of several organizing committees in international meetings related to the N-cycle or respiratory processes.",institutionString:null,institution:{name:"University of Alicante",institutionURL:null,country:{name:"Spain"}}},editorTwo:null,editorThree:null},{id:"15",title:"Chemical Biology",coverUrl:"https://cdn.intechopen.com/series_topics/covers/15.jpg",isOpenForSubmission:!0,editor:{id:"441442",title:"Dr.",name:"Şükrü",middleName:null,surname:"Beydemir",slug:"sukru-beydemir",fullName:"Şükrü Beydemir",profilePictureURL:"https://s3.us-east-1.amazonaws.com/intech-files/0033Y00003GsUoIQAV/Profile_Picture_1634557147521",biography:"Dr. Şükrü Beydemir obtained a BSc in Chemistry in 1995 from Yüzüncü Yıl University, MSc in Biochemistry in 1998, and PhD in Biochemistry in 2002 from Atatürk University, Turkey. He performed post-doctoral studies at Max-Planck Institute, Germany, and University of Florence, Italy in addition to making several scientific visits abroad. He currently works as a Full Professor of Biochemistry in the Faculty of Pharmacy, Anadolu University, Turkey. Dr. Beydemir has published over a hundred scientific papers spanning protein biochemistry, enzymology and medicinal chemistry, reviews, book chapters and presented several conferences to scientists worldwide. He has received numerous publication awards from various international scientific councils. He serves in the Editorial Board of several international journals. Dr. Beydemir is also Rector of Bilecik Şeyh Edebali University, Turkey.",institutionString:null,institution:{name:"Anadolu University",institutionURL:null,country:{name:"Turkey"}}},editorTwo:{id:"13652",title:"Prof.",name:"Deniz",middleName:null,surname:"Ekinci",slug:"deniz-ekinci",fullName:"Deniz Ekinci",profilePictureURL:"https://s3.us-east-1.amazonaws.com/intech-files/0030O00002aYLT1QAO/Profile_Picture_1634557223079",biography:"Dr. Deniz Ekinci obtained a BSc in Chemistry in 2004, MSc in Biochemistry in 2006, and PhD in Biochemistry in 2009 from Atatürk University, Turkey. He studied at Stetson University, USA, in 2007-2008 and at the Max Planck Institute of Molecular Cell Biology and Genetics, Germany, in 2009-2010. Dr. Ekinci currently works as a Full Professor of Biochemistry in the Faculty of Agriculture and is the Head of the Enzyme and Microbial Biotechnology Division, Ondokuz Mayıs University, Turkey. He is a member of the Turkish Biochemical Society, American Chemical Society, and German Genetics society. Dr. Ekinci published around ninety scientific papers, reviews and book chapters, and presented several conferences to scientists. He has received numerous publication awards from several scientific councils. Dr. Ekinci serves as the Editor in Chief of four international books and is involved in the Editorial Board of several international journals.",institutionString:null,institution:{name:"Ondokuz Mayıs University",institutionURL:null,country:{name:"Turkey"}}},editorThree:null},{id:"17",title:"Metabolism",coverUrl:"https://cdn.intechopen.com/series_topics/covers/17.jpg",isOpenForSubmission:!0,editor:{id:"138626",title:"Dr.",name:"Yannis",middleName:null,surname:"Karamanos",slug:"yannis-karamanos",fullName:"Yannis Karamanos",profilePictureURL:"https://s3.us-east-1.amazonaws.com/intech-files/0030O00002g6Jv2QAE/Profile_Picture_1629356660984",biography:"Yannis Karamanos, born in Greece in 1953, completed his pre-graduate studies at the Université Pierre et Marie Curie, Paris, then his Masters and Doctoral degree at the Université de Lille (1983). He was associate professor at the University of Limoges (1987) before becoming full professor of biochemistry at the Université d’Artois (1996). He worked on the structure-function relationships of glycoconjugates and his main project was the investigations on the biological roles of the de-N-glycosylation enzymes (Endo-N-acetyl-β-D-glucosaminidase and peptide-N4-(N-acetyl-β-glucosaminyl) asparagine amidase). From 2002 he contributes to the understanding of the Blood-brain barrier functioning using proteomics approaches. He has published more than 70 papers. His teaching areas are energy metabolism and regulation, integration and organ specialization and metabolic adaptation.",institutionString:null,institution:{name:"Artois University",institutionURL:null,country:{name:"France"}}},editorTwo:null,editorThree:null},{id:"18",title:"Proteomics",coverUrl:"https://cdn.intechopen.com/series_topics/covers/18.jpg",isOpenForSubmission:!0,editor:{id:"200689",title:"Prof.",name:"Paolo",middleName:null,surname:"Iadarola",slug:"paolo-iadarola",fullName:"Paolo Iadarola",profilePictureURL:"https://s3.us-east-1.amazonaws.com/intech-files/0030O00002bSCl8QAG/Profile_Picture_1623568118342",biography:"Paolo Iadarola graduated with a degree in Chemistry from the University of Pavia (Italy) in July 1972. He then worked as an Assistant Professor at the Faculty of Science of the same University until 1984. In 1985, Prof. Iadarola became Associate Professor at the Department of Biology and Biotechnologies of the University of Pavia and retired in October 2017. Since then, he has been working as an Adjunct Professor in the same Department at the University of Pavia. His research activity during the first years was primarily focused on the purification and structural characterization of enzymes from animal and plant sources. During this period, Prof. Iadarola familiarized himself with the conventional techniques used in column chromatography, spectrophotometry, manual Edman degradation, and electrophoresis). Since 1995, he has been working on: i) the determination in biological fluids (serum, urine, bronchoalveolar lavage, sputum) of proteolytic activities involved in the degradation processes of connective tissue matrix, and ii) on the identification of biological markers of lung diseases. In this context, he has developed and validated new methodologies (e.g., Capillary Electrophoresis coupled to Laser-Induced Fluorescence, CE-LIF) whose application enabled him to determine both the amounts of biochemical markers (Desmosines) in urine/serum of patients affected by Chronic Obstructive Pulmonary Disease (COPD) and the activity of proteolytic enzymes (Human Neutrophil Elastase, Cathepsin G, Pseudomonas aeruginosa elastase) in sputa of these patients. More recently, Prof. Iadarola was involved in developing techniques such as two-dimensional electrophoresis coupled to liquid chromatography/mass spectrometry (2DE-LC/MS) for the proteomic analysis of biological fluids aimed at the identification of potential biomarkers of different lung diseases. He is the author of about 150 publications (According to Scopus: H-Index: 23; Total citations: 1568- According to WOS: H-Index: 20; Total Citations: 1296) of peer-reviewed international journals. He is a Consultant Reviewer for several journals, including the Journal of Chromatography A, Journal of Chromatography B, Plos ONE, Proteomes, International Journal of Molecular Science, Biotech, Electrophoresis, and others. He is also Associate Editor of Biotech.",institutionString:null,institution:{name:"University of Pavia",institutionURL:null,country:{name:"Italy"}}},editorTwo:{id:"201414",title:"Dr.",name:"Simona",middleName:null,surname:"Viglio",slug:"simona-viglio",fullName:"Simona Viglio",profilePictureURL:"https://s3.us-east-1.amazonaws.com/intech-files/0030O00002bRKDHQA4/Profile_Picture_1630402531487",biography:"Simona Viglio is an Associate Professor of Biochemistry at the Department of Molecular Medicine at the University of Pavia. She has been working since 1995 on the determination of proteolytic enzymes involved in the degradation process of connective tissue matrix and on the identification of biological markers of lung diseases. She gained considerable experience in developing and validating new methodologies whose applications allowed her to determine both the amount of biomarkers (Desmosine and Isodesmosine) in the urine of patients affected by COPD, and the activity of proteolytic enzymes (HNE, Cathepsin G, Pseudomonas aeruginosa elastase) in the sputa of these patients. Simona Viglio was also involved in research dealing with the supplementation of amino acids in patients with brain injury and chronic heart failure. She is presently engaged in the development of 2-DE and LC-MS techniques for the study of proteomics in biological fluids. The aim of this research is the identification of potential biomarkers of lung diseases. She is an author of about 90 publications (According to Scopus: H-Index: 23; According to WOS: H-Index: 20) on peer-reviewed journals, a member of the “Società Italiana di Biochimica e Biologia Molecolare,“ and a Consultant Reviewer for International Journal of Molecular Science, Journal of Chromatography A, COPD, Plos ONE and Nutritional Neuroscience.",institutionString:null,institution:{name:"University of Pavia",institutionURL:null,country:{name:"Italy"}}},editorThree:null}]},overviewPageOFChapters:{paginationCount:36,paginationItems:[{id:"82195",title:"Endoplasmic Reticulum: A Hub in Lipid Homeostasis",doi:"10.5772/intechopen.105450",signatures:"Raúl Ventura and María Isabel Hernández-Alvarez",slug:"endoplasmic-reticulum-a-hub-in-lipid-homeostasis",totalDownloads:4,totalCrossrefCites:0,totalDimensionsCites:0,authors:null,book:{title:"Updates on Endoplasmic Reticulum",coverURL:"https://cdn.intechopen.com/books/images_new/11674.jpg",subseries:{id:"14",title:"Cell and Molecular Biology"}}},{id:"82409",title:"Purinergic Signaling in Covid-19 Disease",doi:"10.5772/intechopen.105008",signatures:"Hailian Shen",slug:"purinergic-signaling-in-covid-19-disease",totalDownloads:5,totalCrossrefCites:0,totalDimensionsCites:0,authors:null,book:{title:"Purinergic System",coverURL:"https://cdn.intechopen.com/books/images_new/10801.jpg",subseries:{id:"17",title:"Metabolism"}}},{id:"82374",title:"The Potential of the Purinergic System as a Therapeutic Target of Natural Compounds in Cutaneous Melanoma",doi:"10.5772/intechopen.105457",signatures:"Gilnei Bruno da Silva, Daiane Manica, Marcelo Moreno and Margarete Dulce Bagatini",slug:"the-potential-of-the-purinergic-system-as-a-therapeutic-target-of-natural-compounds-in-cutaneous-mel",totalDownloads:10,totalCrossrefCites:0,totalDimensionsCites:0,authors:null,book:{title:"Purinergic System",coverURL:"https://cdn.intechopen.com/books/images_new/10801.jpg",subseries:{id:"17",title:"Metabolism"}}},{id:"82103",title:"The Role of Endoplasmic Reticulum Stress and Its Regulation in the Progression of Neurological and Infectious Diseases",doi:"10.5772/intechopen.105543",signatures:"Mary Dover, Michael Kishek, Miranda Eddins, Naneeta Desar, Ketema Paul and Milan Fiala",slug:"the-role-of-endoplasmic-reticulum-stress-and-its-regulation-in-the-progression-of-neurological-and-i",totalDownloads:6,totalCrossrefCites:0,totalDimensionsCites:0,authors:null,book:{title:"Updates on Endoplasmic Reticulum",coverURL:"https://cdn.intechopen.com/books/images_new/11674.jpg",subseries:{id:"14",title:"Cell and Molecular Biology"}}}]},overviewPagePublishedBooks:{paginationCount:32,paginationItems:[{type:"book",id:"7006",title:"Biochemistry and Health Benefits of Fatty Acids",subtitle:null,coverURL:"https://cdn.intechopen.com/books/images_new/7006.jpg",slug:"biochemistry-and-health-benefits-of-fatty-acids",publishedDate:"December 19th 2018",editedByType:"Edited by",bookSignature:"Viduranga Waisundara",hash:"c93a00abd68b5eba67e5e719f67fd20b",volumeInSeries:1,fullTitle:"Biochemistry and Health Benefits of Fatty Acids",editors:[{id:"194281",title:"Dr.",name:"Viduranga Y.",middleName:null,surname:"Waisundara",slug:"viduranga-y.-waisundara",fullName:"Viduranga Y. Waisundara",profilePictureURL:"https://mts.intechopen.com/storage/users/194281/images/system/194281.jpg",biography:"Dr. Viduranga Waisundara obtained her Ph.D. in Food Science\nand Technology from the Department of Chemistry, National\nUniversity of Singapore, in 2010. She was a lecturer at Temasek Polytechnic, Singapore from July 2009 to March 2013.\nShe relocated to her motherland of Sri Lanka and spearheaded the Functional Food Product Development Project at the\nNational Institute of Fundamental Studies from April 2013 to\nOctober 2016. She was a senior lecturer on a temporary basis at the Department of\nFood Technology, Faculty of Technology, Rajarata University of Sri Lanka. She is\ncurrently Deputy Principal of the Australian College of Business and Technology –\nKandy Campus, Sri Lanka. 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Since 1983, he has been a faculty member of the RO Perelman Department of Dermatology, NYU School of Medicine, where he is codirector of a training grant in cutaneous biology. Dr. Blumenberg’s research is focused on the epidermis, expression of keratin genes, transcription profiling, keratinocyte differentiation, inflammatory diseases and cancers, and most recently the effects of the microbiome on the skin. 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She gained considerable experience in developing and validating new methodologies whose applications allowed her to determine both the amount of biomarkers (Desmosine and Isodesmosine) in the urine of patients affected by COPD, and the activity of proteolytic enzymes (HNE, Cathepsin G, Pseudomonas aeruginosa elastase) in the sputa of these patients. Simona Viglio was also involved in research dealing with the supplementation of amino acids in patients with brain injury and chronic heart failure. She is presently engaged in the development of 2-DE and LC-MS techniques for the study of proteomics in biological fluids. The aim of this research is the identification of potential biomarkers of lung diseases. 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Biochemistry examines macromolecules - proteins, nucleic acids, carbohydrates, and lipids – and their building blocks, structures, functions, and interactions. Much of biochemistry is devoted to enzymes, proteins that catalyze chemical reactions, enzyme structures, mechanisms of action and their roles within cells. Biochemistry also studies small signaling molecules, coenzymes, inhibitors, vitamins, and hormones, which play roles in life processes. Biochemical experimentation, besides coopting classical chemistry methods, e.g., chromatography, adopted new techniques, e.g., X-ray diffraction, electron microscopy, NMR, radioisotopes, and developed sophisticated microbial genetic tools, e.g., auxotroph mutants and their revertants, fermentation, etc. More recently, biochemistry embraced the ‘big data’ omics systems. Initial biochemical studies have been exclusively analytic: dissecting, purifying, and examining individual components of a biological system; in the apt words of Efraim Racker (1913 –1991), “Don’t waste clean thinking on dirty enzymes.” Today, however, biochemistry is becoming more agglomerative and comprehensive, setting out to integrate and describe entirely particular biological systems. The ‘big data’ metabolomics can define the complement of small molecules, e.g., in a soil or biofilm sample; proteomics can distinguish all the comprising proteins, e.g., serum; metagenomics can identify all the genes in a complex environment, e.g., the bovine rumen. 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Dr. Blumenberg’s research is focused on the epidermis, expression of keratin genes, transcription profiling, keratinocyte differentiation, inflammatory diseases and cancers, and most recently the effects of the microbiome on the skin. 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In recent years, the application of chemistry to biological molecules has gained significant interest in medicinal and pharmacological studies. This topic will be devoted to understanding the interplay between biomolecules and chemical compounds, their structure and function, and their potential applications in related fields. Being a part of the biochemistry discipline, the ideas and concepts that have emerged from Chemical Biology have affected other related areas. 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Behind these definitions are hidden all the aspects of normal and pathological functioning of all processes that the topic ‘Metabolism’ will cover within the Biochemistry Series. 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Thus proteomics, an area of research that detects all protein forms expressed in an organism, including splice isoforms and post-translational modifications, is more suitable than genomics for a comprehensive understanding of the biochemical processes that govern life. The most common proteomics applications are currently in the clinical field for the identification, in a variety of biological matrices, of biomarkers for diagnosis and therapeutic intervention of disorders. From the comparison of proteomic profiles of control and disease or different physiological states, which may emerge, changes in protein expression can provide new insights into the roles played by some proteins in human pathologies. Understanding how proteins function and interact with each other is another goal of proteomics that makes this approach even more intriguing. Specialized technology and expertise are required to assess the proteome of any biological sample. Currently, proteomics relies mainly on mass spectrometry (MS) combined with electrophoretic (1 or 2-DE-MS) and/or chromatographic techniques (LC-MS/MS). MS is an excellent tool that has gained popularity in proteomics because of its ability to gather a complex body of information such as cataloging protein expression, identifying protein modification sites, and defining protein interactions. 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