Open access peer-reviewed chapter

The Development and Implementation of Marketing Information System Within Innovation: The Increasing of Innovative Performance

By Ondrej Zizlavsky

Submitted: May 10th 2011Reviewed: September 22nd 2011Published: February 29th 2012

DOI: 10.5772/35298

Downloaded: 3689

© 2012 The Author(s). Licensee IntechOpen. This chapter is distributed under the terms of the Creative Commons Attribution 3.0 License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Ondrej Zizlavsky (February 29th 2012). The Development and Implementation of Marketing Information System Within Innovation: The Increasing of Innovative Performance, Entrepreneurship - Creativity and Innovative Business Models, Thierry Burger-Helmchen, IntechOpen, DOI: 10.5772/35298. Available from:

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