Open access peer-reviewed chapter

Application of Decision Support System in Improving Customer Loyalty: From the Banking Perspectives

By Cho-Pu Lin and Yann-Haur Huang

Submitted: October 7th 2010Reviewed: February 22nd 2011Published: September 6th 2011

DOI: 10.5772/16269

Downloaded: 3093

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Cho-Pu Lin and Yann-Haur Huang (September 6th 2011). Application of Decision Support System in Improving Customer Loyalty: From the Banking Perspectives, Efficient Decision Support Systems - Practice and Challenges in Multidisciplinary Domains, Chiang Jao, IntechOpen, DOI: 10.5772/16269. Available from:

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