Open access peer-reviewed chapter

A Novel Model for Global Customer Retention Using Data Mining Technology

By Jie Lin and Xu Xu

Published: January 1st 2009

DOI: 10.5772/6453

Downloaded: 3639

© 2009 The Author(s). Licensee IntechOpen. This chapter is distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike-3.0 License, which permits use, distribution and reproduction for non-commercial purposes, provided the original is properly cited and derivative works building on this content are distributed under the same license.

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Jie Lin and Xu Xu (January 1st 2009). A Novel Model for Global Customer Retention Using Data Mining Technology, Data Mining and Knowledge Discovery in Real Life Applications, Julio Ponce and Adem Karahoca, IntechOpen, DOI: 10.5772/6453. Available from:

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