The purpose of this book is to have a multidisciplinary approach to entrepreneurship. Entrepreneurial processes contribute to the development of new products and goods, new business models, or improve existing ones. Business models have been changed recently, focusing on digital transformation and well-being. Entrepreneurship has various forms, and the concept of intergenerational business appears. These businesses are an important study in the current market conditions. The entrepreneurial area is also taking shape in universities. There are several funding sources and theoretical models that are applied to different companies by the students. The interest of young people is increased to become entrepreneurs. That is why universities play an increasingly important role in this direction. In addition, collaborations between universities and the business environment are also intensifying. These collaborations contribute to developing business simulators, laboratories, or simulation rooms. Start-ups and spin-offs are of particular importance in the university entrepreneurship area. Innovation in business plays an important and essential role. If companies do not innovate, they begin to lose their competitiveness. Digital transformation is found in more and more companies. Market conditions, new marketing mixes, competitiveness, and other interested parties must be constantly evaluated to increase business success. Therefore, this volume awaits chapters in the fields of entrepreneurship and well-being, university, innovation, and market and risks. This book aims to have a multidisciplinary approach and to present a solution for entrepreneurs from various fields.