13 Open Access Books
216 Authors and Editors
25 Web of Science Citations
175 Crossref Citations
271 Dimension Citations
13 peer-reviewed open access books
Edited by Ireneusz Miciuła
Edited by Umut Ayman
Edited by František Pollák
Edited by Matthew Reyes
Edited by Razvan Udroiu
Edited by Sonyel Oflazoglu Dora
Edited by Gokhan Egilmez
Edited by Senay Sabah
Perspective Chapter: Understanding Brand Awareness Dynamics
Khalid Javaid Anwer
DOI: 10.5772/intechopen.113985
Brand Awareness - Recent Advances and Perspectives [Working Title]
Humanizing CRM: Appealing to Intuition, the Senses and Emotions to Optimize Customer Relationships
Francisco J. Quevedo
DOI: 10.5772/intechopen.113964
Customer Relationship Management - Contemporary Concepts and Strategies [Working Title]
Affective and Cognitive Bases of Implicit and Explicit Attitudes towards Domestic and Foreign Food B...
Irina Plotka and Biruta Urbane and Nina Blumenau
DOI: 10.5772/intechopen.113115
Brand Awareness - Recent Advances and Perspectives [Working Title]
From Terroir to Retail Chains: Safeguarding Authenticity in Private Label Brands
Belaid Samy and Beylier René Pierre and Lacoeuilhe Jérôme
DOI: 10.5772/intechopen.113167
Brand Awareness - Recent Advances and Perspectives [Working Title]
Perspective Chapter: Beyond Mobile – How AI Is Expanding the Ways Businesses Can Interact with Their...
James Rowe
DOI: 10.5772/intechopen.113805
Customer Relationship Management - Contemporary Concepts and Strategies [Working Title]
Understanding Indirect Brand Experience
Hoyoung Hyun and Jamie Marsden
DOI: 10.5772/intechopen.113986
Brand Awareness - Recent Advances and Perspectives [Working Title]
By Urška Starc Peceny, Jurij Urbančič, Simon Mokorel, Vesna Kuralt and Tomi Ilijaš
Part of the book: Consumer Behavior and Marketing
By Muhammad Imran Siddique and Elena Garnevska
Part of the book: Agricultural Value Chain
By Abigail Chivandi, Michael Olorunjuwon Samuel and Mammo Muchie
Part of the book: Consumer Behavior and Marketing
By Chandan Kumar Mishra
Part of the book: Promotion and Marketing Communications
By Chandan Kumar Mishra
Part of the book: Promotion and Marketing Communications
By Abigail Chivandi, Michael Olorunjuwon Samuel and Mammo Muchie
Part of the book: Consumer Behavior and Marketing
By Aykut Ekiyor and Fatih Altan
Part of the book: Promotion and Marketing Communications