Retail Marketing

1 Open Access Books

18 Authors and Editors

1 Web of Science Citations

12 Crossref Citations

17 Dimension Citations

Inside the subject

1 peer-reviewed open access book

Top 5 Most cited chapters in this subject

Open Access Peer-reviewed Chapters

1,856
3
1,630
3
Product Placement as an Effective Tool for the Brand Positioning

By Hanna Górska-Warsewicz and Olena Kulykovets

Part of the book: Brand Management

2,724
2
1,796
2

Top 5 Most downloaded chapters in this subject in the last 30 days

Open Access Peer-reviewed Chapters

Product Placement as an Effective Tool for the Brand Positioning

By Hanna Górska-Warsewicz and Olena Kulykovets

Part of the book: Brand Management

2,724
2
1,919
Critical Success Factors in Strategic Brand Management in Luxury Fashion Markets: The Case of Isaia

By Marcello Risitano, Annarita Sorrentino and Michele Quintano

Part of the book: Brand Management

1,942
1
1,630
3