About the book
Crowdfunding can be defined as the collective effort of many individuals who create a network and pool their resources to support projects initiated by other people or organizations, usually through or with the help of the Internet. Individual projects or companies are financed with small contributions by a large number of individuals, allowing innovators, entrepreneurs, and business owners to use their social networks to raise capital.
Crowdfunding is therefore a sort of business model thanks to which a company or a public administration (including health) entrusts the creation phases of a product or service, from its design to its realization, to a set of individuals (the crowd), through an open call, to which anyone can respond by adding value of their technical and commercial skills. Compared to the traditional form of outsourcing of business activities, crowdfunding not only allows high cost savings but generates a significant benefit in terms of social and innovative capital to which the company can draw for the development of its projects.
This book will offer, through its authors, in a clear and easy-to-read style, comprehensive coverage of the various aspects of crowdfunding. The text will focus on real core issues, which are the tools for appraising the performance of an organization that adopts crowdfunding.
In this context, the book intends to provide the reader with a comprehensive overview of the current state of the art in crowdfunding.