About the book
A customer is the heart of a business. Know your customer means provide business growth, adapt it to global and local changes and decrease risks. On the road to a customer emerging technologies, mathematical and management methods, algorithms are essential tools of a "business vehicle". Models and algorithms based on neural networks, fuzzy logic become an essential part of daily life and work in many businesses and industries. The CRM (Customer Relationship Management) systems are on the edge of the Economic 4.0. implementing big data, machine learning, and artificial intelligence. We can predict customer behavior and even product features for future customers, as CRM systems help us create new products and develop existing ones. As a result, agile adaptive systems are implemented successfully performing in different branches of industry, customer segments, and locations. Scientific methodologies and standards help to make the work on development and support of CRM systems effective and efficient. This book intends to provide a reader with a comprehensive overview of the current state machine learning and artificial intelligence methods and algorithms as well as development and implementations methods for CRM systems. The book helps to navigate in the world of modern CRM, customer satisfaction, and prediction models.