Open access peer-reviewed Edited Volume

Customer Relationship Management and IT

Danil Dintsis

Global Business School Barcelona


Artificial Intelligence Customer Analysis Customer Satisfaction Fuzzy Analysis CRM Decision Support System Management System Customer Behavior Predictive Models Predictive Algorithms Product Development Models Agile Model

Register your interest in contributing to this book

Collaborate with our community and contribute your knowledge.

Register here

10 days remaining

Submissions close on August 28th 2019

About the book

A customer is the heart of a business. Know your customer means provide business growth, adapt it to global and local changes and decrease risks. On the road to a customer emerging technologies, mathematical and management methods, algorithms are essential tools of a "business vehicle". Models and algorithms based on neural networks, fuzzy logic become an essential part of daily life and work in many businesses and industries. The CRM (Customer Relationship Management) systems are on the edge of the Economic 4.0. implementing big data, machine learning, and artificial intelligence. We can predict customer behavior and even product features for future customers, as CRM systems help us create new products and develop existing ones. As a result, agile adaptive systems are implemented successfully performing in different branches of industry, customer segments, and locations. Scientific methodologies and standards help to make the work on development and support of CRM systems effective and efficient. This book intends to provide a reader with a comprehensive overview of the current state machine learning and artificial intelligence methods and algorithms as well as development and implementations methods for CRM systems. The book helps to navigate in the world of modern CRM, customer satisfaction, and prediction models.

Publishing process

Book initiated and editor appointed

Date completed: August 7th 2019

Applications to edit the book are assessed and a suitable editor is selected, at which point the process begins.

Chapter proposals submitted and reviewed

Deadline for chapter proposals: August 28th 2019

Potential authors submit chapter proposals ready for review by the academic editor and our publishing review team.

Register for the book

Approved chapters written in full and submitted

Deadline for full chapters: October 27th 2019

Once approved by the academic editor and publishing review team, chapters are written and submitted according to pre-agreed parameters

Full chapters peer reviewed

Review results due: January 15th 2020

Full chapter manuscripts are screened for plagiarism and undergo a Main Editor Peer Review. Results are sent to authors within 30 days of submission, with suggestions for rounds of revisions.

Book compiled, published and promoted

Expected publication date: March 15th 2020

All chapters are copy-checked and typesetted before being published. IntechOpen regularly submits its books to major databases for evaluation and coverage, including the Clarivate Analytics Book Citation Index in the Web of ScienceTM Core Collection. Other discipline-specific databases are also targeted, such as Web of Science's BIOSIS Previews.

About the editor

Danil Dintsis

Global Business School Barcelona

Dr. Dintsis is a Portfolio and Project Manager in IT digital/virtual learning and professional training, and consulting with over 15 years experience as a project and portfolio manager, consulting service provider, and a mentor. He obtained his doctorate degree in "System analysis for information systems" in 2012. Dr. Dintsis is a private entrepreneur and a guest professor at the Global Business School Barcelona. He holds PgMP and PMP certifications by PMI; ITIL Expert by AXELOS, DevOps Product owner by DASA, and others.

View profile

Book chapters authored 1

Books edited 0

Introducing your Author Service Manager

Ms. Kristina Tijan

As an Author Service Manager my responsibilities include monitoring and facilitating all publishing activities for authors and editors. From chapter submission and review, to approval and revision, copyediting and design, until final publication, I work closely with authors and editors to ensure a simple and easy publishing process. I maintain constant and effective communication with authors, editors and reviewers, which allows for a level of personal support that enables contributors to fully commit and concentrate on the chapters they are writing, editing, or reviewing. I assist authors in the preparation of their full chapter submissions and track important deadlines and ensure they are met. I help to coordinate internal processes such as linguistic review, and monitor the technical aspects of the process. As an ASM I am also involved in the acquisition of editors. Whether that be identifying an exceptional author and proposing an editorship collaboration, or contacting researchers who would like the opportunity to work with IntechOpen, I establish and help manage author and editor acquisition and contact.

Ask a question

Book will be abstracted and indexed in