About the book
Creativity is considered to be the current mantra for success. Today people who think "out of the box" who "break the mold" or who can "envision the future" are in great demand globally across all platforms. Creativity is relevant whenever there is a need for a supple and open-mindedness to create a new world, aloof of the existing stereotypes. An idea is not considered as novel or creative until it is valued to derive a positive change. Creativity has magnificent power as a driving force of social change, not only materially but also culturally through shifting beliefs.
Several higher education institutions have now started implementing and incorporating the "twenty-first-century skills" of creativity in their design education system. The book intends to define creativity with a new perspective to be widely used by the current generation and community as a whole. Creativity normally is preferred to be put into "self-contained" endeavors detached from everyday life. This edition will thus address different outlooks to stimulate further research at such crossroads of creativity and social entities. While examining the concepts of creativity, and design and their interaction, the book attempts to generate a purposeful thought critically pertinent to all areas.