About the book
Rapid growth and development of emerging economies offer both opportunities and threats for international businesses. An understanding of the economic development of emerging markets, combined with a knowledge of the increasingly complex international business market, enables better exploitation of business opportunities in increasingly competitive world markets. The BRICs countries, the most prominent of the emerging markets, have long been discovered by foreign firms, due to their large potential for growth and the interesting investment opportunities they represent. Now, more and more firms look towards other emerging countries as well, seeking lower production costs, large consumer markets, raw materials and many more opportunities they cannot find in their home markets.
The book offers a comprehensive look at emerging markets, especially (but not only) the BRIC countries (Brazil, Russia, India, China), as they integrate with the global economy. It offers a conceptual framework to analyze emerging markets from multiple perspectives: that of indigenous entrepreneurs struggling to overcome constraints to build world-class businesses, that of multinationals from developed countries tapping into emerging markets for their next growth spurt, and that of domestic and foreign investors seeking to profit from investment opportunities in emerging markets.