Dr. Yu Xiong is a lecturer and the Director of China Management Research Institute at Management School of Queen's University in Belfast. Prior to this he was an EPSRC research fellow in operations management in the University of York. In 2003, Yu got his first degree in Computer Science in Chongqing University, China. He was awarded PhD in computing engineering from Nottingham Trent University in 2008. His publications appears in influential international journals such as International Journal of Production Research, European Journal of Operational Research etc. He is associate editor of the International Journal of Mass Customization and Journal of Cambridge Studies, and also editorial board member of International Journal of Chinese Culture and Management. Yu Xiong is visiting Associate Dean for the faculty of Busienss and Public Policy in Chongqing Business and Technology, and visiting professor of supply chain management in one of the most famous universities in China, Chongqing University. in UK he is visiting fellow and senior investigator at University of York.