Reham A. Eltantawy is an associate professor in the Department of Marketing and Logistics of the University of North Floridaâ€™s Coggin College of Business. She holds a Ph.D. degree from Florida State University. Her research interests focus on supply management and supply chain management with particular emphasis on organizational buying behavior and performance, and sustainable supply chains. She published in prominent supply chain management journals, including, among others, Industrial Marketing Management, International Journal of Production and Operations Management, International Journal of Physical Distribution & Logistics Management, Journal of Business and Industrial Marketing, Journal of Business Logistics, and the Journal of Supply Chain Management. She is the winner of Outstanding Paper Award of the Emerald Literati Network Awards for Excellence, 2009 and the Academy of Marketing Associationâ€™s Inter-organizational Track Best Paper Award, 2007.