Fintech leads the most powerful technology and finance in the industry. Appearing recently in the newspapers, this term describes the disruptive challenge in the financial sectors. Fintech has primarily emerged in the world, and then Europe followed the lead before it starts in Tunisia. Although Fintech attracts the customers through the innovation and the technology, it worries users because of the absence of the intermediaries. Fintechs create metamorphosis in the financial field of digital disruption and really shake up the reserved world of banking services, savings, means of payment, and financing. The main idea of this chapter is to describe the Fintech ecosystem in Tunisia. It is about situating the concepts around Fintech by studying the reasons for its emergence and its business segments. Then, the analysis provides the elements of the Tunisian ecosystem of Fintech, the issues, and the challenges. This chapter aims to capture the essence of this phenomenon by discussing the challenges for both Fintech startups and traditional financial.
Part of the book: Investment Strategies in Emerging New Trends in Finance