In today’s competitive marketplace, development of information technology, rising customer expectations, economic globalization, and the other modern competitive priorities have forced organizations to change. Therefore, competition among enterprises is replaced by competition among enterprises and their supply chains. In current competitive environment, supply chain professionals are struggling in handling the huge data in order to reach integrated, efficient, effective, and agile supply chain. Hence, explosive growth in volume and different types of data throughout the supply chain has created the need to develop technologies that can intelligently and rapidly analyze large volume of data. Big data analytics capability (BDA) is one of the best techniques, which can help organizations to overcome their problem. BDA provides a tool for extracting valuable patterns and information in large volume of data. So, the main purpose of this book chapter is to explore the application of BDA in supply chain management (SCM).
Part of the book: New Trends in the Use of Artificial Intelligence for the Industry 4.0