The number of social media users has increased exponentially in recent times, and various types of social media platforms are being introduced. While social media has become a convenient communication tool, its use has caused various social problems. Some users who cannot imagine the emotions their posts may induce in readers cause what is termed as “the flaming phenomenon.” In some cases, users intentionally repeat strong remarks for self-advertisement. To identify the cause of this phenomenon, it is necessary to analyze the posted contents or the personalities of the users who cause the flaming. However, it is difficult to reach a generalized conclusion because each case varies depending on the circumstances and individual. In this chapter, we study the phenomenon of information spreading via communication on social media by conducting a detailed analysis of replies and number of retweets in Japanese, and we reveal the relation between the feedback on such posts and the emotions or empathy they result in.
Part of the book: Off and Online Journalism and Corruption