Chapters authored
The Machine-Human Collaboration in Healthcare Innovation
The biopharma industry is in crisis, demonstrated by unsustainable research and development (R&D) costs. In parallel, the healthcare system suffers from skyrocketing costs, driven by the prevalence of chronic diseases and increased life expectancy. Innovative technologies have the potential to alleviate challenges both in the biopharma R&D model and in healthcare. This chapter considers how Big Data analysis based on artificial intelligence and machine learning offer opportunities to drive greater efficiency across the entire R&D value chain, enhance the quality of assets produced, and improve the time and cost to bring products to market. We also consider the unique challenges that arise with the integration of these fields into healthcare and medicine, specifically, the initially high costs when new medical and healthcare technologies are brought to the marketplace; widening socioeconomic health inequalities due to high marketplace costs; and unique methodological challenges presented by cross industry innovation, research, development, and implementation.
Part of the book: Toward Super-Creativity
Teva Pharmaceutical: Generic Market Access to Global Healthcare Industry
The present paper represents a qualitative case study on the pharmaceutical company Teva, including an in-depth exploration of the company within the specific context of pharmaceutical industry. Being a qualitative case study in the business discipline, the company details regarding the shareholders, the stock price fluctuations in recent decades in comparison with other competitors will be presented. The objective of this article is to provide a thorough description of Teva, a global leader in the pharmaceutical industry, by assessing the evolution of the company considering the changes at the corporate level and in the market, like the appearances of new competitors. The results will contribute in providing an insight in how future pharma companies can avoid certain pitfalls and how they should reply to the market competition and different other changes on the market.
Part of the book: Healthcare Access