Dr Jeff (Fu) Jia is a Reader in Supply Chain Management at EFM, University of Bristol. Dr Jia is a visiting professor to Zhejiang University, China and Free University of Bozen-Bolzano (FUB), Italy. He is a co-founder and director of ‘Business, Nature and Value Research Centre’ affiliated to the University of Exeter (where he worked as post-doc, lecturer, senior lecturer and Associate Professor), which aims to focus on the relationships between business, nature and value creation. Dr. Jia’s research interests include supply relationship management in a cross cultural context, global sourcing, supply chain learning and innovation and sustainable SCM in agricultural and industrial contexts. He is a productive author publishing in international conferences and top OM/SCM, IB and agri-food journals such as International Journal of Operations and Production Management, Supply Chain Management: An International Journal, International Journal of Production Economics, Food Policy, International Business Review, Technological Forecasting and Social Change, Journal of Business Logistics, Journal of Cleaner Production, Journal of Purchasing and Supply Management, and International Journal of Logistics Management among others. He has also co-authored three books and contributed several book chapters. Dr Jia is an Associate Editor of International Journal of Operations and Production Management (ABS 4) and Journal of Purchasing and Supply Management and a Managing Editor of International Food and Agribusiness Management Review (IFAMR) and an Editorial Review Board Memeber of Industrial Marketing Management. Prior to his academic career, he had worked in the 3PL sector in Beijing, China. Dr. Jia holds a B. Eng in Mechanical Engineering, China, a MBA from Birmingham Business School, UK and a PhD from Cranfield School of Management, UK. Dr Jia has been leading and being involved extensively with the industry on a number of large scale projects including Newton Caldas with University of Los Andes in Colombia; WWF climate savers Chinese innovation case studies; Global sourcing and International Purchasing Offices, to name a few. He is Principal Investigator on a series of ‘Innovation Case Studies’ examining sustainability-related innovations by the Chinese-based operations of 8 multi-national companies (all well-known brands, head-quartered in the US, Europe and China). This is a multi-disciplinary project involving colleagues in leadership studies (Jonathan Gosling), innovation (John Bessant) and supply chain management (Jeff Jia), as well as close liaison with industrial partners. It is funded by WWF China and the HEFCE HE Innovation Fund up to 2014/15 academic year. A spin-out project on ‘Agricultural natural resource management’ is planned and Tetra Pak provided an initial fund. In a separate project Dr. Jia investigates the roles and capabilities required for the ‘International Purchasing Office in China’ (2010-2014) in the process of Global Sourcing for MNCs, and has a series of publications published or accepted by top international journals, with Professor Richard Lamming (Manchester Business School). He has extensive research links and collaborates with world class academics in the UK, US, Italy, China and Japan, and has worked with three top Supply Chain Management academics Professors Andrew Cox, Martin Christopher and Richard Lamming at different stages of his academic career.