This chapter’s objective is to show that finance, marketing and innovation could be considered as factors of competitiveness. Owners of 30 cattle ranches were included in the state surveys, with each ranch having at least 1000 head of cattle. The study was quantitative and used a multiple linear regression model. The results were that the use of financial information, the profitability and funding are components of finance factor. The product and the process innovation are components of innovation factor and the market positioning, the knowledge of the competition and customer satisfaction are components of marketing factor, being the profitability, the market positioning, the customer satisfaction, the product and the process innovation, relatively more important.
Part of the book: Bovine Science