The analysis of the structure and dynamics of the main indicators of the Russian telecommunication services market shows the achievement of saturation state of this market and the exhaustion of extensive sources of growth. Given the presence of a complex of negative socioeconomic factors, the source of maintaining the market positions of telecommunication companies is the customization of the services offered. For this purpose, the concept of the service products can be applied, involving the inclusion of the additional, accompanying and derivative services into the customer service package. The prerequisites for the application of the concept of the service product in the telecommunication field are the availability of the multiattribute properties and interdependence of elements in the product of that field. On the telecommunication market we can consider three types of service products. Customization of the Russian market of telecommunication services is carried out taking into account its strong state protectionism, which is conditioned by the strategic importance and the high social significance of the telecommunication industry. Saturation of the market in the conditions of oligopoly and sophistication of consumers stimulate the telecommunication companies to include in their market offer the service products of all three types.
Part of the book: Telecommunication Networks