Selay Ilgaz Sümer
Dr. Selay Ilgaz Sümer is an Assistant Professor at the Department of Management in Faculty of Economics and Administrative Sciences, Baskent University, Ankara, Turkey. She received her Ph.D. in Business Administration from Gazi University, Ankara, Turkey in 2011. She has published several articles, conference proceedings, and book chapters. Her primary research interests are consumer behavior, marketing strategies, international marketing, sales management, internet marketing, and services marketing.