In today’s business environment, companies face ever-growing international competitions, radical technological changes, and demanding customers. This chapter is a guide to the use of a wide variety of strategic management plans. Managers in the world’s businesses are under great pressure. The emergence of a multitude of business ethics and social responsibility is the key to competition advantages. Therefore, managers must have a new concept that enables them to see their jobs realistically. This chapter is about a concept which begins to turn managerial energies in the right direction. The chapter will serve as guidance for managers/owners of small and medium enterprises to develop practices of social behavior (business and corporate social responsibility) in order to enhance performance, in a logical and manageable way.
Part of the book: Social Responsibility