Gloria Jiménez-Marín

University of Seville Spain

Gloria Jiménez Marín is a Doctor and professor at the Department of Audiovisual Communication and Advertising at the University of Seville. Institution where she also works as Head of the Communication Entrepreneur Support Office and Vice Dean of Business Practices. On an academic level, she has a degree in Advertising and PR and Journalism from the US. She has an extensive teaching career in different departments of Business Organization, Marketing and Communication. She has worked for the University of Huelva, the University of Cádíz, the Osuna University School or the Open University of Catalonia). Likewise, she is the Director of the Research Group International Research of Advertising, Communication and Marketing Mix . On a professional level, Gloria Jiménez Marín founded Anagrama Comunicación & Marketing; She worked as an event organizer at Imasur and an editor for Cadena Cope. Expert in the field of commercial space design, merchandising, retail and commercial distribution. She has published numerous articles in magazines in the sector such as: Global Media Journal, Comunicar, Questiones Publicitarias, Trípodos, Comunicación, Ámbitos or Zer. Likewise, she has published several books on this subject such as “Art and Advertising. Analysis of advertising campaigns supported by the use of art” and has participated in more than twenty collective advertising books: “The professional management of merchandising”, “Stories of Andalusian Entrepreneurship in Silicon Valley”, “Retail, design and communication in the point of sale”, “Creativity in Ad-Words. Promote yourself in 25 characters”, “Marquétin de tourism themàtic: El parc d´atraccions com a eina communicativa de attractor de turistes”, “Above – Below – Jump (the Line)” or “The Importance of Economic Information for the Spanish Company ”.

Gloria Jiménez-Marín

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