Umut Ayman

Eastern Mediterranean University

Umut Ayman completed her Bachelor’s degree in Business at Eastern Mediterranean University (EMU) and completed her MBA in 1999. Within the EMU Community Involvement Center Ayman pioneers and provides consultancy services for social responsibility projects. She completed her Communication and Media studies PhD in 2015 and in her thesis she focused on consumption patterns in branded apparel products, its communication and consumers’ decision making styles from marketing communication perspective. She also works on campaign designs and launch for products/services of various sectors, is involved in A to Z integrated marketing communication models including luxury consumption, branding and fashion marketing communication issues. She has been lecturing on Introduction to marketing communication, integrated marketing communication, marketing oriented public relations, marketing communication for social responsibility, IMC research methods, fashion marketing communication, branding and brand management, IMC campaign and senior project courses. She is working as an Assistant Professor and Vice-chair at EMU, Faculty of Communication, Public Relations and Advertisement Department.

1chapters authored