Destination marketers need to understand Muslim travel behaviour in order to satisfy his/her needs especially in Halal tourism industry. This chapter discussed the importance of getting the terminologies right in the field of Muslim-friendly or Halal tourism. Muslim tourist needs are identified when travelling abroad: Muslim-friendly hotels, Halal food, Muslim-friendly phone application, Muslim-friendly airport, Halal holiday, Halal tourism websites, Halal healthcare facilities and services, Halal cruise and Halal swimming suit. Implications related to Halal tourism are also discussed.
Part of the book: Mobilities, Tourism and Travel Behavior