This research is of ethnographic nature, focusing on the study of the Ñuu Savi people (people of the rain), also called the Mixtec people, of pre-Columbian origin belonging to the Mixteca Region of the state of Oaxaca, Mexico. On the basis of sociocultural theory and the theory of the diffusion and adoption of technological innovations, the study on the cultural identity of the ethnolinguistic group, whose social platform is the “uses and customs,” is carried out. As a result of this research, the descriptive analysis is presented, detailing the effect of information and communication technologies (ICTs) on the situation of the vulnerable and disadvantaged group. Likewise, cultural elements have been identified that allow the formulation of a model for the development and inclusion of the ethnic minority. An educational strategy is designed and implemented through the model. However, in the process of implementing the educational strategy, it was observed that the Ñuu Savi people experience a conjunctural stage where technological adoption coexists with some beliefs, aptitudes, and attitudes, characteristic of its form of government of “uses and customs,” which create sociocultural barriers that make social and digital inclusion difficult.
Part of the book: Indigenous People
This research aims to know the level of inclusion of indigenous peoples in the digital economy through the adoption of electronic commerce aimed at the sale of indigenous handicrafts present in the state of Oaxaca, as well as the level of technological skills on the part of Oaxacan artisans. The methodology applies a qualitative study through a descriptive exploratory process in order to carry out a theoretical and practical analysis in the context of the Internet. The results indicate that the electronic commerce of indigenous handicrafts of Oaxaca is incipient; however, social networks and specifically Facebook© and Instagram© have favored the artisan in the process of adoption of electronic commerce, which is reflected in the marketing of their products in these social networks. Likewise, it is evident that the indigenous artisan faces important challenges in having legal protection over the rights of their designs and handicraft works; in the same way, it requires technical assistance for the process of learning and building technological competence.
Part of the book: Indigenous and Minority Populations