Robert M.X. Wu

By Mingxuan Wu, Ergun Gide, Rod Jewell and Li Zhang

For the last 20 years, while many electronic business (e‐business)/electronic commerce (e‐commerce) systems have been successfully adopted in businesses across different industries, a significant number have failed, especially in small to medium enterprises (SMEs). It is therefore necessary to explore critical success factors (CSFs) for SMEs in adopting e‐commerce success. A blend of quantitative and qualitative research methods were used, consisting of literature review, focus group studies, pilot tests, and surveys. Total survey was of 11.54% (277 out of 2401). Data analysis procedures were adopted, which comprised initial reliability analysis, validity analysis, t‐testing, factor analysis, and detailed reliability analysis. As a result, a total of 15 items were identified as common CSFs for SMEs successfully adopting e‐commerce system, which could be adopted as an effective tool for assisting SMEs in effectively adopting e‐commerce systems, and as a yardstick further to develop new methods for measuring e‐commerce success.

Part of the book: E-Business

By Mingxuan Wu, Ergun Gide and Rod Jewell

In the literature, a lack of strong consensus or well-known theoretical research framework exists to defining and evaluating e-commerce success among small to medium enterprises (SMEs). Exploring more effective methods to describe and evaluate e-commerce success becomes a challenging task. This research seeks to help fill the gap by proposing a new model to evaluate e-commerce success from a business perspective. This measure has been termed e-commerce business satisfaction (EBS). A total of 2401 surveys were successfully sent to SMEs. The usable response rate for the surveys was 7.54%. Principal component analysis with varimax rotation method was then adopted within the factor analysis. Using the 15 critical success factors (CSFs) obtained from previous research as a foundation, an EBS management model was finally simply developed to assist SMEs business managers in effectively adopting e-commerce systems or evaluating e-commerce success, which was categorised into five components including Marketing, Management Support and Customer Acceptance, Website Effectiveness and Cost, Managing Change and Knowledge and Skills. Further research is needed to determine the weighting of each CSF so that a yardstick measurement method might be further developed to assist SMEs in adopting e-commerce successfully.

Part of the book: Management of Information Systems

By Wenying Huo, Mingxuan Wu and Jeffrey Soar

The purpose of this chapter is to review the development of China’s higher education in electronic commerce (e-commerce) and explore the requirements of the internationalization of China’s e-commerce higher education. The Benefit-Driving Model (BDM) was adopted to explain the reasons for the internationalization of China’s e-commerce higher education. The literature review spans 20 years from 2001 when the first 13 e-commerce programs were offered from China’s 597 universities. By 2019, 328 e-commerce programs were offered by 831 universities. There is a sustainable growth from 2001 (2.17%, 13 of 597) to 2019 (39.47%, 328 of 831). Currently, six universities offer two e-commerce programs with different majors. Eight universities established specialized e-commerce schools. There are also six jointly founded or cooperative e-commerce programs run in China with overseas universities. This research may be valuable for any international organization interested in collaboration with China’s e-commerce higher education. A limitation is that this research focuses only on bachelors of e-commerce programs. Further research will explore factors for success in jointly founded e-commerce programs with China’s e-commerce educators.

Part of the book: E-Business