Sonyel Oflazoğlu is an assistant professor of Entrepreneurship and Marketing at the Department of Marketing, Mustafa Kemal University, Turkey. She got her MS degree from Mustafa Kemal University, Institute of Social Sciences, Business Administration, and then she worked as a research assistant at Ankara University, Faculty of Political Sciences, in 2003. In 2008, she got a fellowship from the European Union to study PhD candidate student as a visiting researcher at Bucks New University, England; she received her PhD degree in 2010. Her research focuses on business networks, qualitative and quantitative research methods, consumer behaviour and entrepreneurship and innovation. She has authored several journal articles and book chapters, which were published through international publishers. Currently Dr. Oflazoğlu is involved in several research projects on social sciences.