Paolo Popoli is a faculty member of Parthenope University of Naples, Italy, where he has been working since 2002 as an associate professor on management. He teaches management, retail management and public services management, and he has also been teaching for several years marketing and international marketing. Dr. Popoli has been a professor also at other prestigious Italian universities, and he has been a visiting fellow at Warwick Business School in England. During the last years, Dr. Popoli has been focusing his research activities on brand management, corporate social responsibility, social innovation and outsourcing. His research activity is centred on qualitative analysis; he is the author of books and numerous papers on peer-reviewed international journals, focused most of all on the conceptual and theoretical aspects of the dealt issues.