The international business management is one of the most relevant parts for the development of the countries and at the same time the most complicated matter in this complex. There are many economic players on different levels with different tasks to achieve the final goal of the economy in a country, depending on the level of development [1]. The need for managing international business arises in the flowing areas or levels: 1. The international framework with all the institutions and organisations that determine country’s economic and support policy in emergent situations. 2. Impact of globalisation on international and national policy and activities. 3. The national framework, which fairly complicated because there are many active players: a) National economic policy: understanding it and the environment for trade activities. b) National economic structure and competiveness of the domestic companies. c) International management capacities. d) Local or regional environment and conditions for the companies. e) Focus on the world market conditions and their development
Part of the book: Perspectives on Business and Management