Carlos A. M. Duarte was born in Mozambique. Graduated as an industrial designer by IADE - School of Design. He completed his Ph.D. on Production Engineering, in 2001, at the University of Beira Interior and Agregado (German Habilitation) in Electromechanical Engineering from the The University of Trás-os-Montes and Alto Douro in 2012. He is (Full) Professor of IADE - Universidade Europeia and a member of UNIDCOM/IADE - a Research Unit on Design and Communication. Today, he is (Full) Professor and Pro-rector Universidade Europeia for International and Inter-Institutional Relations. Other appointments history: o 2016 - 2017, Dean of IADE - Universidade Europeia; o 2014 - 2016, Rector of IADE-U (Instituto de Arte, Design e Empresa - Universitário); o 2012 - 2015, Vice-President (Talent ID - Association for Research in Design, Marketing and Communications); o 2008 - 2014, President (IADE - Creative University); o 2007 - 2012, Direction Board President (IADE - Marketing and Advertising School); o 2006 - 2012, Direction Board President (IADE - Design School); o 1996 - 2004, Coordinator, Team Group of Design and Production Engineering, Optoelectronics Department (INETI - National Institute of Industrial Engineering and Technology). His scientific areas of research and interest focus on long waves applied to the history of design, as well as the development methodologies that involved relativistic amounts of information and Design. He was Chair of the following international conferences: \Senses & Sensibility\ Lisbon, September 2003; \Pride and Pre-Design\ CUMULUS Lisbon, May 2005; \Design & CC: SOS! - Design and Commercial Communications: Seek Optimal Synergies\, Lisbon, November 2007; \40 IADE 40 from 1969 to 2049\, Lisbon, October 2009; and \Senses & Sensibility in Lisbon: Design, Marketing, Advertising, Photography and Visual Culture in the right place\, is going to be held on October 2011.