Sreenivasan Jayashree

Multimedia University

Sreenivasan Jayashree is an associate professor at the Faculty of Management, Multimedia University, Cyberjaya, Malaysia, with expertise in strategic management, cross-cultural management, research methodology, global marketing, and management. Her Ph.D. research focused on total quality management. She has supervised many Ph.D. students and guided MBA dissertations. Dr. Jayashree is an active member of the Centre for Knowledge and Innovation Management (CEKIM), Multimedia University. Her research interests include ISO14000 environmental management systems, waste management, total quality management, Industry 4.0, and tourism and hospitality management. She has published several academic journal articles and presented her work at numerous conferences. Dr. Jayashree has secured several grants to support her research endeavors and is a well-respected academic in her field. Her work has contributed significantly to understanding key management issues, making her a valuable resource for students and professionals.

Sreenivasan Jayashree

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