PÃ¤ivi Eriksson is Professor of Management and Director of the PhD program in business studies at the University of Eastern Finland, Finland. She also serves as an adjunct professor at the Aalto University Business School in Helsinki and School of Management at the University of Tampere. Her research focuses on understanding strategies and management of SMEs, gender issues in management and organizations, and innovation in various organizational contexts. She has published her research in books and journals such as European Journal of Marketing, Scandinavian Journal of Management, Consumption, Markets & Culture, and International Journal of Gender and Entrepreneurship. Her co-authored (with Anne Kovalainen) book on Qualitative Methods in Business Research with Sage Publications (2008) covers all major qualitative approaches used in business research.