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Consumer Preferences for Olive-Oil Attributes: A Review of the Empirical Literature Using a Conjoint Approach

Written By

José Felipe Jiménez-Guerrero, Juan Carlos Gázquez-Abad,Juan Antonio Mondéjar-Jiménez2 and Rubén Huertas-García

Submitted: 17 March 2011 Published: 01 February 2012

DOI: 10.5772/30390

From the Edited Volume

Olive Oil - Constituents, Quality, Health Properties and Bioconversions

Edited by Boskou Dimitrios

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Written By

José Felipe Jiménez-Guerrero, Juan Carlos Gázquez-Abad,Juan Antonio Mondéjar-Jiménez2 and Rubén Huertas-García

Submitted: 17 March 2011 Published: 01 February 2012