Open access

Consumer Responses to Colors of E-Commerce Websites: an Empirical Investigation

Written By

Jean-Eric Pelet and Panagiota Papadopoulou

Published: 01 February 2010

DOI: 10.5772/8897

From the Edited Volume

E-commerce

Edited by Kyeong Kang

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Written By

Jean-Eric Pelet and Panagiota Papadopoulou

Published: 01 February 2010