TY  - CHAP
AU  - František Pollák
AU  - Jakub Soviar
AU  - Roman Vavrek
ED  - František Pollák
ED  - Jakub Soviar
ED  - Roman Vavrek
Y1  - 2021-10-11
PY  - 2021
T1  - Sensory Marketing
N2  - <i>Communication Management</i> is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies.
BT  - Communication Management
SP  - Ch. 2
UR  - https://doi.org/10.5772/intechopen.100378
DO  - 10.5772/intechopen.100378
SN  - 978-1-83969-512-4
PB  - IntechOpen
CY  - Rijeka
Y2  - 2024-04-19
ER  -