TY  - CHAP
AU  - Kovvali Bhanu Prakash
AU  - Appidi Adi Sesha Reddy
ED  - Simon George Taukeni
Y1  - 2021-06-25
PY  - 2021
T1  - Neuromarketing: The New Dawn and Disruption in Marketing Research
N2  - Emotional intelligence (EI) is the best instrument to build stronger relationships, communicate effectively, relieve stress, overcome challenges, and achieve career and personal goals. As such, this book covers a variety of topics related to the science of EI. Chapters address the science and philosophy behind EI, using EI to cope with consequences, strategies to develop EI in early childhood education, neuromarketing, emotional responding and adversity, brain networks of emotional prosody processing, humor events and wellbeing, and much more.
BT  - The Science of Emotional Intelligence
SP  - Ch. 8
UR  - https://doi.org/10.5772/intechopen.98299
DO  - 10.5772/intechopen.98299
SN  - 978-1-83968-636-8
PB  - IntechOpen
CY  - Rijeka
Y2  - 2024-04-26
ER  -