TY  - CHAP
AU  - Christina Whidya Utami
AU  - Hendro Susanto
ED  - Mladen Turuk
Y1  - 2020-10-05
PY  - 2020
T1  - Domination of Value Creation Networking and Closeness to the Market Dimensions on Entrepreneurial Marketing Behavior: An Analysis from the Perspective of Start-Up Companies and Scale-Up Companies
N2  - Entrepreneurship plays an exceptional role in the development of economies and is a vital source of change in all aspects of society. This book tries to facilitate a fundamental rethinking of entrepreneurial activity and how it is manifested. It addresses a critical shortcoming in much of the research, education, and economic development work that deals with entrepreneurship. Instead of the general theories of entrepreneurship, the book lays a foundation for developing theories of different kinds of entrepreneurial ventures. As the reader navigates these pages, he or she should hopefully broaden their entrepreneurial landscape and identify critical factors that drive contemporary entrepreneurship.
BT  - Entrepreneurship
SP  - Ch. 3
UR  - https://doi.org/10.5772/intechopen.93628
DO  - 10.5772/intechopen.93628
SN  - 978-1-83881-003-0
PB  - IntechOpen
CY  - Rijeka
Y2  - 2024-04-25
ER  -