TY - CHAP AU - Bozo Skoko AU - Dejan Gluvacevic ED - Pooja Jain Y1 - 2020-09-25 PY - 2020 T1 - Creativity in Public Relations: The Case from Croatia – How to Make the History of the Insurance Company “Cool” N2 - Creativity and innovation go hand in hand. This book presents a plethora of creative interventions in education, culture, expressions, communications, and other areas. Each chapter brings forth a core idea well attested on the scales of creative interventions. It is a collaborative effort to bring forth multidisciplinary creativity in the ever-evolving world of design, communication, and possibilities. There is really no logical order to the book. You do not necessarily have to start at the beginning, just find a chapter that interests you and read. I hope that you find the book stimulating as well as informative. BT - Creativity SP - Ch. 4 UR - https://doi.org/10.5772/intechopen.93689 DO - 10.5772/intechopen.93689 SN - 978-1-83881-041-2 PB - IntechOpen CY - Rijeka Y2 - 2024-04-18 ER -