TY  - CHAP
AU  - Matthew Dingee
ED  - Matthew Reyes
Y1  - 2019-08-26
PY  - 2019
T1  - Unpacking the Digital Consumer Mindset
N2  - This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single chapters authored by various researchers and edited by an expert active in the research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors and open new possible research paths for further novel developments.
BT  - Consumer Behavior and Marketing
SP  - Ch. 2
UR  - https://doi.org/10.5772/intechopen.88567
DO  - 10.5772/intechopen.88567
SN  - 978-1-78923-856-3
PB  - IntechOpen
CY  - Rijeka
Y2  - 2024-04-26
ER  -