TY  - CHAP
AU  - Amrinder Kaur
AU  - Rinku Bhardwaj
ED  - Syed Abdul Rehman Khan
Y1  - 2019-05-26
PY  - 2019
T1  - Sustainable Supply Chain through Greater Customer Engagement
N2  - We look at green supply chain management from the vantage point of the triple bottom line: environmental, economic, and social. There are many sustainability decisions that can be made on which we have an incredible impact. Usually, managers have the opportunity to make decisions in five areas of the supply chain: plan, source, make, deliver, and return. Nowadays, consumers care more about where and how the products are produced and delivered, what they are made of, and who made them. Regulatory bodies are continuously creating pressure on firms to adopt eco-friendly practices in their businesses for better environmental sustainability. As a result, firms have just two choices: to adopt green and/or eco-friendly practices in their supply chain operations to fulfill their customers' and regulatory bodies' requirement or not to adopt green practices and lose their business position and potential customers.
BT  - Green Practices and Strategies in Supply Chain Management
SP  - Ch. 3
UR  - https://doi.org/10.5772/intechopen.82485
DO  - 10.5772/intechopen.82485
SN  - 978-1-83962-184-0
PB  - IntechOpen
CY  - Rijeka
Y2  - 2024-05-05
ER  -