TY - CHAP AU - Umut Ayman AU - Anıl Kemal Kaya AU - İpek Halim ED - Matthew Reyes Y1 - 2019-03-21 PY - 2019 T1 - Mobile App Marketing Communication for B2B and B2C: Ingoes as a Case Study N2 - This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single chapters authored by various researchers and edited by an expert active in the research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors and open new possible research paths for further novel developments. BT - Consumer Behavior and Marketing SP - Ch. 5 UR - https://doi.org/10.5772/intechopen.85008 DO - 10.5772/intechopen.85008 SN - 978-1-78923-856-3 PB - IntechOpen CY - Rijeka Y2 - 2024-03-28 ER -