TY - CHAP AU - Kuldeep Chaudhary AU - Prakash C. Jha ED - Ainul Akmar Mokhtar ED - Masdi Muhammad Y1 - 2018-11-14 PY - 2018 T1 - Optimal Control Promotional Policy for a New Product Incorporating Repeat Purchase in Segmented Market: A Control Theoretic Approach N2 - Businesses across the world are aiming for increased productivity and greater efficiency. This can be achieved through the knowledge of industrial engineering, which is a systematic approach to streamlining the business process. This book presents the current state of the art of industrial engineering and provides useful information to those who wish to optimize their business practices while increasing customer service and quality. BT - Industrial Engineering SP - Ch. 2 UR - https://doi.org/10.5772/intechopen.81385 DO - 10.5772/intechopen.81385 SN - 978-1-83880-346-9 PB - IntechOpen CY - Rijeka Y2 - 2024-04-18 ER -