TY - CHAP AU - Henrik Vejlgaard ED - Ioannis Deliyannis Y1 - 2018-11-05 PY - 2018 T1 - Culture as a Determinant in Innovation Diffusion N2 - This book presents a collection of chapters that focus on the convergence of television today, approached using an interdisciplinary perspective. Clearly, the importance of technological advances describes only one aspect of this evolutionary process. In this book, convergence is also examined from other equally important perspectives, which include a historical case study on convergence and culture-viewer evolution and the changes that interactivity has introduced as opposed to static content. Because this publication focuses on all aspects that transform the medium, users, content, broadcasting, and interactive technology, it becomes evident that convergence is a highly interdisciplinary subject that must always be addressed from various perspectives. BT - The Future of Television SP - Ch. 4 UR - https://doi.org/10.5772/intechopen.80806 DO - 10.5772/intechopen.80806 SN - 978-1-78985-754-2 PB - IntechOpen CY - Rijeka Y2 - 2024-04-19 ER -