TY  - CHAP
AU  - Beatriz Peña Acuña
AU  - Alejandro Formanchuk
ED  - Beatriz Peña-Acuña
Y1  - 2018-09-19
PY  - 2018
T1  - Introductory Chapter: Changing Panorama of Digital Communication Management
N2  - The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood.
BT  - Digital Communication Management
SP  - Ch. 1
UR  - https://doi.org/10.5772/intechopen.78071
DO  - 10.5772/intechopen.78071
SN  - 978-1-78923-515-9
PB  - IntechOpen
CY  - Rijeka
Y2  - 2024-04-19
ER  -