TY - CHAP AU - Fawad Kaiser ED - Beatriz Peña-Acuña Y1 - 2018-11-05 PY - 2018 T1 - Understanding Stress in Communication Management: How It Limits the Effectiveness at Personal and Organizational Level N2 - The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood. BT - Digital Communication Management SP - Ch. 10 UR - https://doi.org/10.5772/intechopen.76527 DO - 10.5772/intechopen.76527 SN - 978-1-78923-515-9 PB - IntechOpen CY - Rijeka Y2 - 2024-03-28 ER -