TY  - CHAP
AU  - Tiago Costa
AU  - Teresa Borges-Tiago
AU  - Flávio Tiago
ED  - Beatriz Peña-Acuña
Y1  - 2018-11-05
PY  - 2018
T1  - Pharmaceutical Communication over Social Media Channels: 24/7 Management Challenges
N2  - The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood.
BT  - Digital Communication Management
SP  - Ch. 6
UR  - https://doi.org/10.5772/intechopen.75990
DO  - 10.5772/intechopen.75990
SN  - 978-1-78923-515-9
PB  - IntechOpen
CY  - Rijeka
Y2  - 2024-04-25
ER  -