TY  - CHAP
AU  - Ji-Young An
AU  - Jinkyung Paik
ED  - Muhiuddin Haider
ED  - Heather Nicole Platter
Y1  - 2018-11-05
PY  - 2018
T1  - Healthcare Message Design toward Social Communication: Convergence Based on Philosophical and Theoretical Perspectives
N2  - This book was written to give scholars an opportunity to examine selected issues in health communication. There are many challenges in health communication, such as the shortage of evaluations on social marketing interventions, the need for a framework to easily apply social marketing practices to campaigns, and the difficulty of applying theory to improve communication. To address these challenges, the four chapters, including an introductory chapter, introduce several health communication topics, including social marketing, the application of theory, and message design to promote social communication. Readers can expect concise topic overviews with clear steps and examples of how to apply the methods discussed in each chapter.
BT  - Selected Issues in Global Health Communications
SP  - Ch. 3
UR  - https://doi.org/10.5772/intechopen.76254
DO  - 10.5772/intechopen.76254
SN  - 978-1-78923-790-0
PB  - IntechOpen
CY  - Rijeka
Y2  - 2024-04-20
ER  -