TY  - CHAP
AU  - Mohamed Azmi Hassali
AU  - Nazri Nordin
AU  - Azmi Sarriff
AU  - Fahad
Saleem
ED  - Sonyel Oflazo?lu
Y1  - 2018-02-15
PY  - 2018
T1  - Community Pharmacy Marketing in the New Era: A Global Picture of Extended Community Pharmacy Services
N2  - This book on marketing continues to reflect our firm belief that the Wheel of Consumer Analysis is a powerful tool not only for organizing consumer behaviour knowledge but also for understanding consumers and for guiding the development of successful marketing strategies. In fact, it has been used by marketing consultants and practitioners to do so. The various chapters presented here follow several approaches, which researchers can explore in different contexts. This book intends to contribute to a better understanding of the application areas of marketing strategies and shows how these business practices in social sciences can stimulate various topics.
BT  - Marketing
SP  - Ch. 8
UR  - https://doi.org/10.5772/intechopen.74326
DO  - 10.5772/intechopen.74326
SN  - 978-1-78923-437-4
PB  - IntechOpen
CY  - Rijeka
Y2  - 2024-05-10
ER  -