TY  - CHAP
AU  - Yusuf Bilgin
ED  - Sonyel Oflazoglu
Y1  - 2017-06-28
PY  - 2017
T1  - Qualitative Method Versus Quantitative Method in Marketing Research: An Application Example at Oba Restaurant
N2  - The objective of this book is to fill the gap combining several studies from qualitative and quantitative research methods. The various chapters presented here follow several approaches that researchers explore in different context. This book intends to contribute to better understanding of the application areas of qualitative research method and to show how these business practices in social sciences can stimulate in various areas.
BT  - Qualitative versus Quantitative Research
SP  - Ch. 1
UR  - https://doi.org/10.5772/67848
DO  - 10.5772/67848
SN  - 978-953-51-3286-8
PB  - IntechOpen
CY  - Rijeka
Y2  - 2024-04-24
ER  -